Mindshare brings on board Zaheer Travadi as partner for FAST

Mindshare has appointed Zaheer Travadi as partner for Mindshare FAST, Southeast Asia.

In this new role, Travadi will report into Maneesheel Gautam, digital leader of Mindshare Southeast Asia. He will focus on driving the company's digital targeting with data and measurement.

Travadi has a vast expertise in digital media, data, and technology in South and Southeast Asia. He started his career with Mindshare Fulcrum in Mumbai back in 2003, where he led digital and mobile promotions for Unilever’s brands. Post this, he spent almost a decade at Microsoft and IBM, driving ecosystem development programs and unlocking growth across their strategic business segments.

In 2014, Travadi returned as digital media head for Hindustan Unilever to lead its mobile marketing campaigns such as Kaan Khajura Tesan. He also set up Unilever’s first digital media command centre.

Moreover, in his last venture with Crayon Data at Singapore, he worked with Mindshare FAST Singapore hub to develop a programmatic audience targeting product. Over the past year, Travadi has demonstrated thought leadership on using data for marketing in Indonesia, with Crayon’s key clients such as BTPN Jenius and Blibli.com.

"Travadi is an outstanding professional and is uniquely qualified in the field of data, content and technology. He will champion our unique approach to adaptive marketing in Southeast Asia. I am certain Travadi will continue to create inspirational work for our clients," Himanshu Shekhar, CEO of Mindshare Southeast Asia, said.

Recently the company appointed Charlotte Lee as regional client leader in running the HSBC account across Asia Pacific. Lee taking over from Sam Selleck, who moved back to London in 2016 to run Mindshare’s global Nestle account.

In September last year, the agency Robin Wong to the newly created role of CEO for the agency’s FAST hub for APAC. Wong has previously been managing partner and global head of operations of GroupM’s global Data and Analytics team