Mindshare has appointed Sanchit Sanga to the role of head of digital services for Asia Pacific, based in Singapore.
Sanga takes on the role after two years as digital leader for South Asia & Southeast Asia.
As head of digital, Sanga will focus on the development and delivery of Mindshare’s digital services to marketers, working closely with the regional in-market digital leads and global teams.
Mindshare continues to focus on expanding its digital services from digital performance product integration, to working with GroupM partners like Vocanic to offer innovative Social solutions, to building an in-house mobile marketing practice - partnering with innovative start ups like Footmarks.
As part of the drive, Mindshare claims to have "increasingly focused on aspects such as precise audience targeting and multi-screen planning, working with partners like Crayon Data, Xaxis and the Mindshare trading hubs."
Together, the agency has successfully built a community of digital domain specialists across the APAC region with specific areas of focus for key clients like UL, Pepsi, GSK, HSBC, and more – to consistently drive best in class digital solutions.
"I am excited to take on this role and become even more involved in Mindshare’s digital marketing ambitions," Sanga said.
"Having worked in the digital space for 15 years, I can think of no other agency globally, which has the intellectual and organisational back-bone to consistently win in this evolving arena."
He added that he is looking forward to driving the ongoing expansion of our digital services offering both across the region and globally.
Ashutosh Srivastava, chairman, Asia Pacific & CEO, Global Growth Markets, Mindshare Worldwide, added that Sanga has developed trusted relationships with the agency's clients.
"It is an exciting time to be in our business, where our understanding of media, technology and effective data usage is becoming more and more central to brand success."