Microsoft names new MD for Singapore

Microsoft has appointed Lee Hui Li as MD of its Singapore office. In her new role, Lee (pictured) will be responsible for helping businesses in Singapore build resilience, empower digital natives, innovate using cloud computing and AI, and nurture a culture of inclusion. Lee has been leading the Enterprise Commercial business for Microsoft in APAC as GM since July 2021, with prior roles undertaken in other tech giant companies IBM, Symantec, Dell, HP and EY.

Lee brings 25 years of experience in technology and consulting, and has experience in initiating mentorship and coaching programmes for female communities as part of wider diversity and inclusion initiatives. Her portfolio consists of work in the B2B technology industry, leading global business services, consulting, channel ecosystems and go-to-market transformation for customers around APAC and globally.

“I’m so proud and excited to ‘go home’ to Singapore, leading the business to drive transformation in a country that is leading the way in adopting a digital-first agenda for every citizen. Our charter is purpose-driven, creating a skilled community using technology to drive meaningful change across every industry sector,” said Lee.

President of Microsoft APAC, Andrea Della Mattea, said Lee’s extensive experience in the technology industry and the partner ecosystem is invaluable “in helping the country achieve their national digital transformation goals, while ensuring digital inclusivity.” 

Microsoft’s recent activity in Singapore includes a partnership with Singtel with its Microsoft Azure brand, for the launch of a multi-access edge compute (MEC) for enterprises in Asia. This product integrates the speed, hyperconnectivity and high bandwidth of Singtel’s 5G network with Azure’s cloud services, enabling developers to deploy and manage mission-critical applications that require high rates of production. This solution will help boost business capabilities in areas such as metaverse-based real-time simulations and will help streamline the integration of 5G and MEC into business operations to facilitate the development of new solutions and scale businesses. The MEC looks to launch in the second half of 2022.

Meanwhile, the tech giant acquired Activision Blizzard in January to accelerate its gaming business across mobile, PC, console and cloud. A closed transaction will make Microsoft the world’s third largest gaming company by revenue, behind competitors Tencent and Sony, said the company in a press release statement. Microsoft chairman and CEO Satya Nadella has cited gaming as the most dynamic and exciting category across all entertainment platforms today, as well as the key role it will play in developing metaverse platforms.

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