Microsoft Asia and PR agency IN.FOM part ways after 6 years together

PR agency IN.FOM will no longer handle communications duties for Microsoft Asia Pacific, Marketing understands. IN.FOM partnered with Microsoft Asia Pacific in September 2013, where it took on its commercial and consumer AOR remit.


Marketing understands the agency was in-charge of covering corporate and citizenship function in the region and became the single communications AOR for Microsoft at its Asia Pacific HQ level the following year. IN.FOM was also tasked to provide strategic counsel and drive regional communications campaigns in establishing Microsoft’s corporate thought-leadership positioning in the region. Marketing has reached out to Microsoft and IN.FOM for comment.


This comes shortly after Microsoft Asia’s senior director, communications, Andrew Pickup confirmed that he will be leaving the company after 26 years of service. Speaking to Marketing, Pickup said that in June 2019, he will be leaving Singapore for personal reasons and is looking forward to new adventures in the UK.  Helming the role of a senior comms director for six years, Pickup was in charge of leading the communications for Microsoft in Asia. He covered the Asia Pacific region, as well as Japan, India and China.


Meanwhile, earlier this week, Bing Ads rebranded to Microsoft Advertising as clients and partners already know it as Microsoft. According to Rik van der Kooi, corporate VP, Microsoft Advertising is a “simple shift” and many are already tapping into its new advertising products to go further in search, such as the Microsoft Audience Network.

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