Meta APAC head of comms for product and partnerships steps down

Bridgit O'Donovan has exited her role as Meta's APAC head of communications, product and corporate. While serving in the role for over four years, O'Donovan has been with the tech company for a total of nine years, first joining as communications manager for Facebook in APAC in 2017.

During her time at Meta, O’Donovan led a regional communications team across the company’s family of apps, including Facebook, Instagram, WhatsApp, Threads, Edits and its AI efforts, she said in a LinkedIn post. She played a key role in shifting the organisation’s approach from traditional press pitching to social‑first storytelling and creator-led concepts, as well as redefining how communications impact is measured.

O’Donovan’s remit also saw her navigate some of the most high‑stakes issues in the tech sector, from integrity and privacy to regulation, while also working on emerging areas such as AR/VR and wearables.

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In her post, O’Donovan said the decision to leave comes as she approaches her 50th birthday and looks to shape a “next era” of work with more time for family, community-building, curiosity and “the wholly underrated experience of having fun at work”.

She added that she leaves Meta “with a lot of gratitude”, noting that the “hardest days were lighter” because of the team around her, and colleagues across product, policy, partnerships, marketing and legal, from whom she said she has learned a great deal.

Looking ahead, O’Donovan said she will be focusing on two passion projects. The first is The Lazy Dumpling, a series of walking tours centred on women’s stories, history and the heritage of Singapore, following her completion of the Singapore Tourism Board’s tourist guide certification last year.

The second is building a community to help women at work grow practical AI skills and confidence in AI adoption.

O’Donovan said she is feeling “grateful, proud, and genuinely excited” about what comes next and invited those interested in her new projects to connect with her.

MARKETING-INTERACTIVE has reached out to Meta and O'Donovan for a statement. 

O'Donovan's departure comes as Meta further strengthens its communications and leadership bench across Southeast Asia. In Singapore, it recently named Darryn Lim as its communications lead, overseeing integrated strategies to support its product, business, policy and consumer initiatives, as well as content-first and social approaches across its owned channels.

Beyond Singapore, Meta bolstered its regional leadership with the appointment of Lau Sook Ping as country director for Malaysia. Lau, who previously spent over a decade at L’Oréal in senior digital and marketing roles, is tasked with deepening Meta’s engagement with local businesses, creators and partners in one of its key growth markets in Southeast Asia.

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