Mercedes-Benz Malaysia has named Michael Jopp (pictured) to the role of head of sales and marketing, Mercedes-Benz Cars, Malaysia & SEA II. He replaces Mark Raine who has moved on to helm the role of vice president of product and marketing at Mercedes-Benz Korea after four years in Malaysia.
Before moving to Malaysia, Jopp was the vice president of sales and marketing in India for close to three years. He was an instrumental figure in maintaining Mercedes Benz India’s significant lead in the luxury vehicle segment, ending 2018 as the country’s highest-selling luxury carmaker for the fourth consecutive year, the press release said. According to the company, Mercedes Benz India topped JD Power’s Sales Satisfaction ranking as well as saw various new digital initiatives being introduced during Jopp’s time there. He has over 20 years of experience in the automotive industry, mainly helming roles associated with Daimler and Mercedes-Benz in Germany.
Claus Weidner, head of region Southeast Asia II said with his rich industry experience and decades of expertise in sales and marketing functions, the company confident that Jopp will be able to lead the market and maintain its leading position in the Malaysian premium automotive market.
“Jopp will also play a key role in our customer centric strategy, taking on a holistic approach to automotive excellence by providing our customers a brand experience with our strong product portfolio,” he added.
In June last year, Mercedes-Benz Malaysia said it will be increasing its investments locally to bolster its presence in the luxury car market, after investing more than RM1 billion into Malaysia between 2003 to 2017. Weidner said back then that the amount of investment will depend on market demand and the company’s economic feasibility perspective.
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