Meology bolsters leadership with two new creative directors

Hong Kong independent creative agency Meology has appointed Season Chan (pictured right) and Hoon Leung (pictured left) as creative directors, effective from July 2025.

In their newly created roles, Leung and Chan will focus on Hong Kong as the primary market, while also overseeing certain projects in other Asian markets. Both Leung and Chan will be reporting to Daniel Wu, founder and director of Meology.

The creative director role is designed to break the mold by creating trend-setting content and smarter digital strategies. Meology embraces the motto "social not so, so", believing that social media should go beyond spamming feeds or posting attractive photos. It's about reaching the right audience at the right time and proving that it is the right choice for consumers. The goal of these appointments is to enhance value for Meology’s clients, their end clients, and ultimately for the agency itself.

In a conversation with MARKETING-INTERACTIVE, Chan said he will be responsible for creative strategy and ideation. With his multi-agency experience and talent for wearing many hats, sometimes all at once, he aims to produce work that gets people talking, sparks conversations, encourages repeat engagement, and delivers tangible business results.

Before joining Meology, Chan served as creative director at the local agency Grandmother, where he led creative pitches to secure new business opportunities. He was also responsible for developing compelling concepts, strategies, and presentations, as well as overseeing bilingual copywriting to ensure the delivery of high-quality content.

Meanwhile, Leung’s role focuses on enhancing clients’ social media presence to elevate their visibility, creating meaningful conversations, and ensuring Meology’s work is highly shareable in a fast-paced and crowded digital space.

Leung is responsible for art direction, campaign ideation, and managing a creative team of six, primarily working on social retainer and campaigns for clients such as Cathay Pacific, Ngong Ping 360, and Wanchai Ferry Dumplings.

“I’m taking a pay cut to bring them in - never mind, talent is always worth some investment,” Wu said. 

"Design is the silent ambassador of your brand. Design is not just look-and-feel. It is the outfit your brand wears and the spirit you show at first glance," Leung said.

"Products are made in the factory, but brands are created in the mind. In the digital world, it’s not just about numbers and big budgets. It’s about mastering the mind game. As a creative hybrid and ambitious growth hacker, my true victory lies in outsmarting competitors with low-fidelity, disruptive, or alternative solutions," Chan said. 

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