IPG Health names new executive creative director for APAC

IPG Health has promoted Pierre Loo (pictured) to executive creative director of IPG Health in APAC. Having led the network’s creative prowess in China for nearly a decade, this elevation expands Loo’s remit to include IPG Health agencies in China and Japan.

In this new role, Loo will focus on advancing the network’s creative vision and effectiveness throughout China and extending to Japan, leading a team of over 50 talented creatives across the region.

With two decades of healthcare experience across global markets, including nearly 10 years within the IPG Health ecosystem as executive creative director of McCann Health Greater China, Loo brings proven expertise and an obsession with harnessing creativity, technology, data and science to deliver creative solutions that solve real problems, grow businesses and change lives.

Loo's expertise spans both pharma and consumer sectors. He has delivered award-winning work globally, having launched his career in New York before returning to Asia, where he has been instrumental in transforming the health marketing landscape.

“Creativity is the lifeblood of what we do, and Loo is not just a brilliant creative, he’s a respected leader who blends artistic talent with deep strategic insight and vision to deliver for our clients and their brands,” said Joerg Hempelmann, president of IPG Health in EMEA & APAC. “His passion for mentoring talent and building connected, award-winning teams will continue to influence the work and shape the next chapter of our creative growth within APAC, and now Japan, a dynamic market rich with opportunity.”

“Human-centred creativity in healthcare has never been more vital or more exciting,” said Loo. “I’m honoured to extend my role and help lead our China and Japan teams in shaping bold, meaningful work that pushes boundaries and makes a difference. As the region continues to evolve, we’ll meet the moment with curiosity, passion, and our healthy obsession for doing what’s right for our clients, their brands, and our people."

MARKETING-INTERACTIVE has reached out to IPG Health for more information. 

Don't miss: IPG Mediabrands bolsters Greater China leadership with key promotions

The appointment comes after IPG Mediabrands, the media holding company within Interpublic Group promoted its managing director of IPG Mediabrands Taiwan/MBCS Hong Kong Penny Chow to chief operating officer, IPG Mediabrands Greater China in June. 

In her expanded role as chief operating officer of IPG Mediabrands Greater China, Chow will oversee the business operations in Hong Kong including both MBCS and the media team, while maintaining her role as head of the Taiwan office. She will be based in Taiwan, reporting to Melinda Po, CEO of IPG Mediabrands Greater China.

Chow is a distinguished advertising professional with more than two decades of experience. Since joining IPG Mediabrands Hong Kong in 2017 to launch MBCS, she has driven the team to partner with iconic brands such as Nike, Coca-Cola, and Disney, earning numerous industry accolades.

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