Digital media buying platform MediaMath has opened a new office in Sydney, Australia.
In addition, a number of the staff from advertising technology Kinected will join the MediaMath team in Australia to enhance its presence in the country and broaden product offerings to clients and partners. Kinected has worked in partnership with MediaMath for the past two and a half years in Australia. The market is a key focus for MediaMath’s continued global expansion. The Kinected staff who were previously aligned with MediaMath clients will now operate from the Sydney office as part of the MediaMath team. Meanwhile, the remaining members of the Kinected team will continue to focus on other projects as a separate entity.
This news follows recent announcements of office openings in both Singapore and Japan as the company further expands in the region.
Erich Wasserman (pictured), co-founder and chief revenue officer, who led MediaMath in EMEA and APAC said: “We will help brands and agencies to further capitalise on the wealth of opportunities in Australia, APAC, and beyond. This is a very exciting time for MediaMath and we anticipate more announcements within the region in the near future.”