MediaDonuts expands APAC footprint, scales in Indonesia

Ad tech company MediaDonuts has launched in Indonesia, as part of its expansion across the APAC region. MediaDonuts helps brands connect with Gen Z and Millennial audiences through exclusive partnerships with media platforms such as Twitter, Spotify, TikTok, Tinder, Webtoon, Activision Blizzard, and many more. In addition to its media representation business, MediaDonuts also aims to offer digital performance solutions using its technology stack that the company has been building over the last 10 years.

The Jakarta office will be led by Devinder Sharma (pictured), who will be moving from his current role as head of business development for India at MediaDonuts. 

He first joined MediaDonuts in October 2019, and was based in India. Sharma has also worked with digital marketing company iCubesWire as its chief growth officer for over two years. Sharma brings with him 17 years of experience in the media industry, having previously worked at Vdopia as country head of Indonesia. 

At MediaDonuts Indonesia, Sharma will be establishing ground with Agnesia Christine Koemajas, senior business development manager. The duo aim to expand the team and are looking to hire locals with good communications skills, as well as with a deep understanding of digital media and working relationships with advertisers. Some of the regional clients serviced by the Indonesia team include Samsung, Pepsi, Beiersdorf and L'Oréal, among others. The Jakarta team at MediaDonuts will also continue its existing partnerships with with TikTok, Tinder, Webtoon, Activision Blizzard. 

Founded in 2010, MediaDonuts has offices in 11 countries, across EMEA, APAC region and the US, with headquarters in Belgium and Singapore. In APAC, the adtech firm currently has presence in Malaysia, Thailand, Philippines and Vietnam. MediaDonuts has also listed global brands such as Domino’s, AirAsia, Klook, Netflix, L’Oreal, Sony, Coca Cola and Nestle, among others as its clients. 

According to Pieter-Jan de Kroon, managing partner at MediaDonuts, Indonesia is the largest market in Southeast Asia with a very young dynamic population whose usage of the platforms the company represents in Indonesia such as Tinder, Webtoon, Activision Blizzard Media, has grown exponentially. "This is a great opportunity for advertisers to connect with these Gen Z and Millennial audiences in a creative and effective way that generates great return of ad spend," he added. 

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