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Mediacorp inks content deal with VICE, handles ad sales for VICE.com in SG

Mediacorp has partnered with VICE to offer Singaporeans access to the latter’s curated video series on Toggle. The partnership rides on VICE’s youth audience and authentic storytelling. VICE is known for its unique way of storytelling and often takes on controversial societal issues. In addition, Mediacorp will be the exclusive representative for all advertising sales in Singapore for VICE.com. Shows featured will include the popular VICE Reports, The Cute Show, and 10 Questions You Always Wanted To Ask, alongside fashion title i-D, food channel MUNCHIES, technology channel MOTHERBOARD and more.

Mediacorp’s chief commercial and digital officer Parminder Singh said that through its reach and relationships, VICE will gain access to new audiences and advertisers in Singapore.

VICE seeks to tap into Mediacorp’s multiplatform reach and deep commercial relationships. Hosi Simon, CEO of VICE Asia-Pacific, said that the partnership with a respected media player in the region forms an important part of the media outlet’s continued expansion in Asia.

“Young people across the region are immensely proud of where they come from, and relentlessly optimistic about where they’re going. We want to champion their voice and point of view, and are reaching further to bring this generation content that reflects their values and lifestyles, wherever they are and whatever screen they’re on,” Simon added.

In the meantime, Mediacorp also tied up with global entertainment company for original stories, Wattpad, to bring its content to local audiences. Beyond Toggle, the companies will also adapt scripted series and films for Mediacorp’s free-to-air platforms.

To identify Singaporean writers and stories that will resonate, the content will be sourced from Wattpad using the company’s Story DNA Machine Learning technology, which crawls through 565 million uploads that have been shared on the platform. In addition to sourcing existing stories from Wattpad, both companies will hold local contests that invite new story ideas from Singaporean writers that will be eligible for development.

Last but not least, Mediacorp has signed a memorandum of understanding with South Korea’s Spackman Entertainment Group to co-produce a romantic drama that brings together talent and a mix of familiar and fresh faces from South Korea and Singapore. The drama is slated to commence production this year and expected to telecast in the second half of 2020.

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