McDonald’s MY drops spicy hip-hop track with MK K-Clique and TUJU

McDonald’s Malaysia is turning up the heat with a new music video featuring local hip-hop artists MK K-Clique and TUJU, marking the launch of its latest Spicy Chicken and Spicy Lemon Chicken burgers.

The campaign sees McDonald’s tapping into music and pop culture to connect with Malaysian youth, blending the fiery flavours of its new burgers with the swagger of two of the country’s biggest rap names.

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Fans can catch MK and TUJU dropping bars about the new menu items in a slick music video that doubles as an anthem for spice lovers and a reminder that McDonald’s is ready to compete for share-of-stomach in Malaysia’s fiercely competitive fried chicken space.

The new burgers were first teased last week with a hip-hop track that highlighted just how spicy they are. The accompanying visuals showed key ingredients and models dramatically blowing air to cool down from the heat.

In a nod to the 7.7 shopping craze, McDonald’s Malaysia slashed the burgers’ prices from RM14.20 to RM7.70 for the day, building hype ahead of the music video’s drop. Social teasers first showed the silhouettes of the rap duo before revealing a shot of them at a McDonald’s drive-thru — a scene also featured in the final video.

A+M has reached out for more information.

The fast-food chain is no stranger to riding the wave of music and pop culture to spark conversation online. In June, McDonald’s Malaysia teamed up with local group 3P to drop 'Fuyoohh tenders lagi' ('Whoa, more tenders') a song celebrating its ayam tenders in a mix of Mandarin, Malay and English, complete with choreography for fans to follow.

Across the border in Singapore, McDonald’s also leaned into rap, dropping bars about hash browns, eggs, ham and cheese to promote its new breakfast wraps. The playful video showed the wrap being made, with lyrics displayed on screen and a cheeky caption: “We did a rap about our wraps, because we were so excited about them. With scrambled eggs, cheese, hash browns and more folded in a tortilla, who wouldn’t be?”

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