McDonald's SG turns up the heat with first-ever McSpicy museum

McDonald's has unveiled its first-ever McSpicy museum in Singapore.

In an Instagram post on Monday (12 May), the fast-food giant called on spice-lovers to visit the immersive space in Bugis Junction, equipped with interactive zones, an ultimate 'Spicy stacker' challenge, and photo booths for fans to celebrate the local favourite. 

That's not all, fans can take part in daily lucky dips to score sizzling prizes.

Don't miss: McDonald’s SG serves up breakfast bars with new rap 

Additionally, McDonald's will be giving away 50 McSpicy burgers at the location from 19 May to 25 May, on a first come, first served basis. 

MARKETING-INTERACTIVE has reached out for more information. 

McDonald's Singapore is no stranger to quirky campaigns.

Last week, the chain dropped a rap to celebrate the launch of its new breakfast wraps, continuing its streak of music-led campaigns aimed at driving cultural relevance.

Created in collaboration with Leo Singapore, the rap highlights the ingredients in its latest offering - hash browns, eggs, ham and cheese - and positions the wrap as a quick and convenient breakfast option.

Prior to that, McDonald's collaborated with screen printing company Konstrukt Laboratories to make the delectable McGriddles wearable. Singaporeans were able to customise their own items, including jackets, canvas shoes, jeans, cotton shirts and tote bags, with five silkscreen-printed McGriddles-themed designs.

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