McDonald’s MY celebrates rider community with nationwide appreciation drive

McDonald’s Malaysia has once again extended a heartfelt thank you to the nation’s food delivery riders with the return of its #MekdiBelanjaRider campaign, which this year reached over 70,000 riders across the country.

Now in its fourth year, the campaign is part of McDonald’s ongoing community engagement efforts, recognising the essential role delivery riders play in connecting the brand to customers, rain or shine, day or night. Held on 24 June, the initiative saw riders receiving complimentary meals, including either a McDonald’s Foldover or a Spicy McCrispy burger set, distributed between 2pm and 5pm at McDonald’s outlets nationwide.

Don't miss: McDonald's MY taps 3P for new ayam tenders earworm

Launched in 2021, the #MekdiBelanjaRider campaign began as a gesture of gratitude towards riders supporting McDelivery services and has since grown to include riders from partner delivery platforms such as GrabFood, ShopeeFood, and Foodpanda, as well as those from independent delivery services.

“As a community-rooted local brand, McDonald’s Malaysia deeply appreciates the tireless efforts of delivery riders who ensure our meals reach customers, come rain or shine,” said Hajah Melati Abdul Hai, senior VP and chief impact officer at McDonald’s Malaysia. “They are an integral part of our delivery ecosystem, helping us serve Malaysians daily. This campaign is our small way of recognising their big contribution," she added. 

The rider-focused campaign follows McDonald’s recent "Teacher appreciation" initiative in May and is part of a wider string of community-driven programs under the brand’s Komuniti @ McDonald’s banner. These initiatives aim to uplift and engage various communities, strengthening bonds and fostering inclusivity.

Each year, McDonald’s Malaysia carries out more than 10,000 community activities through its network of over 370 restaurants nationwide. These include outreach during Ramadan at mosques and suraus, birthday celebrations for children at orphanages, and special recognition campaigns like this one.

With its unwavering commitment to giving back, McDonald’s Malaysia continues to position itself not just as a provider of meals, but as a brand dedicated to the well-being of the communities it serves. Working alongside the fast-food brand, is creative agency C27, which carried out the Belanja Rider campaign's social media strategy and coverage.

“It’s our way to celebrate the everyday hustle of our Riders across the nation who deliver more than just orders, because hard work should always be rewarded," said Fazril Nordin, senior project manager at C27. 

Earlier this month, 3P, made up of Danny Lee, Kevin Ong and Caven Tang, has teamed up with McDonald's Malaysia for the Fuyoohh Tenders Lagi (Whoa, more tenders) song, which features a mix of languages, such as Mandarin, Malay and English, to reflect Malaysia's multicultural and multilingual identity.

In typical 3P fashion, the number also features some fun dance moves, which can be picked up (with practice) by audiences. Leaning into that, McDonald's Malaysia has also released a dance choreography video at a slower speed of x0.75, for people to follow along Fuyoohh Tenders Lagi dance.

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