Is loose change your kryptonite? McDonald's ID seems to think so

Jangling pockets and heavy wallets, we all know that loose change can be incredibly annoying to deal with especially in this day and age, where most of us lean towards cashless payment methods. 

Building on the annoyance, McDonald's Indonesia has reimagined nail-biting
movie scenes to remind consumers that loose change is frustrating and that they need to “Get Rid of It” with Menu Receh (loose change menu).

Don't miss: McDonald's MY drops saucy limited-edition parka

The campaign video, 'McDonald's Menu Receh - Loose Change', features characters who are all in precarious situations. One is trying to escape a dinosaur, another is a spy, trying to carry out a mission and another is trying to escape from a ghost. All three run into issues though when loose chains fall out of their pockets, alerting the dinosaur and ghost to their positions and disrupting the spy's mission. 

McDonald's then tells consumers to get rid of their loose change with meals from Menu Receh, starting from Rp 5,000.

“Value has become crucial in today’s tough economic climate. In the digital payment age, we understand that the use of loose change has become less desirable, and somewhat neglected," said Michael Hartono, marketing director at McDonald’s Indonesia. 

"However, we've discovered a shift in the meaning of ‘loose change’ that goes beyond the transactional to refer to anything that’s affordable and fun. We used this insight to build relevance for our ‘value’ platform, as it goes beyond mere transactions at McDonald's," added Hartono.

The campaign, created by Leo Burnett Indonesia, promotes McDonald’s Indonesia’s Menu Receh, a menu featuring small bites, drinks, desserts, burgers and rice bowls, all starting from the price of Rp 5,000 (USD$0.30).

Despite the fact that digital transactions are on the rise, cash is still widely used in Indonesia. Many Indonesians rarely spend their small change, viewing it as having little value or being a hassle to carry around, said Leo Burnett in a statement

“As a film-loving nation, we loved the idea of replicating blockbuster scenes to show that even tiny sums of money can unlock feel-good experiences for a Gen Z audience, who don’t have much money to spare, yet ironically, don’t value their spare change,” explains Ravi Shanker, chief creative officer of Leo Burnett Indonesia.

Across the region, McDonald's Malaysia recently dropped limited-edition parkas. With only 100 pieces available at 10 McDonald's outlets across the country, the first 100 fans in queue can redeem a free parka by ordering two sets of 20-piece Chicken McNuggets ala carte. 

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