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McDonald's Malaysia transforms KL Tower into 'tallest French Fry in MY'

McDonald's Malaysia transforms KL Tower into 'tallest French Fry in MY'

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International French Fry Day is finally upon us and in celebration, McDonald's Malaysia and KL Tower have partnered up to light up the Kuala Lumpur night sky with The Tallest French Fry in Malaysia’.

On 13 July, the fast food brand transformed the iconic KL Tower, using it as a canvas to create a larger-than-life McDonald’s French Fry, symbolising the unity of two beloved icons that hold a special place in the hearts of Malaysians, it said in a statement. 

Powered by Malaysians’ love for the iconic fries, the event served as a tribute to the unwavering popularity of the McDonald's French Fries amongst Malaysians, young and old.

The activation also aimed to showcase how McDonald's French Fries bring people together, spark conversations, and how they have become one of the most loved and essential items on the restaurant’s menu.

Don't miss: McDonald's brings back classic Grimace mascot: How brands can tap into nostalgia marketing

The collaboration between McDonald's Malaysia and KL Tower was made even more entertaining with the addition of Malaysian music icon, Dato' Sheila Majid, the renowned 'Queen of Jazz,' who brought her own brand of musical magic to the event.

"We are thrilled to partner with KL Tower for this special celebration. This collaboration gives us an opportunity to celebrate Malaysian’s enduring love for the McDonald's French Fries, their unwavering pride in KL Tower, and the timeless melodies of Sheila Majid," said Melati Abdul Hai, vice president and chief marketing officer of McDonald's Malaysia.

Adding on to the activation, McDonald’s Malaysia also received a nod from the Malaysian Book of Records for the 'Tallest French Fry in Malaysia.' The Certificate of Achievement was presented by Jwan Heah Yeow Hooi, the chief marketing officer at the Malaysia Book of Records to Melati during the event.

“The recognition from the Malaysian Book of Records affirms our commitment to finding new and creative ways to engage with Malaysians from all walks of life. It also showcases McDonald's dedication to serving not only delicious food, but creating feel-good moments for our customers,” said Melati.

Additionally, customers who took a selfie with the tallest French Fry projection on 13 July were given the chance to redeem free French Fries with any McValue Meal purchase at McDonald's outlets across the nation. Customers will also get to purchase.

McDonald's is well known for going all out with its activations. Last year, McDonald's Malaysia turned heads with its French Fries crosswalk at Bukit Bintang, using the yellow strips on the road to symbolise French Fries that lead up to its flagship store.

According to the QSR chain, this outdoor activation was done in collaboration with the Kuala Lumpur City Hall and is part of a wider government initiative to develop the capital. "It is our hope this crossing becomes an iconic part of the KL cityscape," McDonald's said in its Facebook post. McDonald's Bukit Bintang outlet opened in 1982 and is the country's first.

More recently, McDonald's released a new Grimace shake, a berry-flavored purple milkshake, as part of an extended marketing campaign. The campaign saw the fast-food chain bringing back Grimace, a purple monster mascot that used to be all the rage in the 90s and celebrating the creature's birthday with the release of an exclusive shake. 

However, the Internet does as the Internet does and very soon, the new campaign went awry when a new trend started where consumers would purchase the shake and then pretend to pass away in gruesome situations such as in a forest or road with the vibrant purple shake spilled around them. Some even took it a step further and crafted elaborate kidnapping situations with Grimace as their terrifying captor. 

Related articles:
McDonald's taps into childhood nostalgia with new Grimace-themed video game
McDonald's names Asia marketing chief Eugene Lee as international CMO
McDonald's brings World Cup fans together with new global campaign

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