McDonald’s HK unites Andy Lau and Keung To for charity MV

McDonald’s Hong Kong has launched a cross‑generational tribute music video featuring legendary icon Andy Lau and  local boy band MIRROR’s Keung To to mark the 30th anniversary of Ronald McDonald House Charities Hong Kong (RMHC Hong Kong).

Developed with creative agency BBDO Hong Kong and media agency OMD, the month-long campaign celebrates three decades of providing a 'home away from home' for families in need, by reimagining RMHC’s iconic 2007, 'Wingless angel' (沒有翅膀的天使) music video. The original was performed by Lau, with lyrics also written by him.

Nearly 20 years on, the familiar visuals and emotional score return in a new version that pairs Lau with modern-day idol Keung To, targeting mass cross-generational appeal. Launched alongside a TV commercial, the full music video brings Lau back into the story he helped create, while introducing Keung as the contemporary voice carrying the legacy forward. It is the first time the two stars have collaborated, symbolising how care and support can transcend time and circumstance. 

The campaign is live across television and social media until the end of the month, with the new “Wingless angel” tribute music video available on major music and digital streaming platforms.

Anticipation for the project has been building since 7 April, when a 15‑second teaser featuring Keung was released. The spot used recognisable camera angles, visual callbacks, and subtle "Easter eggs" from the original 2007 video. It seeks to spark speculation on social media and prompt fans to revisit the earlier version ahead of the full launch.

Keung also continues in his role as ambassador for McDonald’s Hong Kong’s “Big Mac big heart” initiative, which will run in parallel with the anniversary campaign. Under the programme, HK$1 from every Big Mac Meal sold will be donated to RMHC Hong Kong, encouraging citywide participation and aiming to drive large‑scale impact.

Overall, the campaign is designed to spark conversation and encourage participation through the "Big Mac big heart" initiative, which directly links public involvement to the cause. It achieves this by leveraging several key elements: a tribute remake music video that builds on past campaign equity, celebrity endorsement, the cultural "nowstalgia" trend, and a before-and-after social media trend.

Randy Lai, CEO of McDonald’s Hong Kong, said: "For 30 years, McDonald’s Hong Kong has proudly supported Ronald McDonald House Hong Kong through ongoing fundraising, digital donations and volunteer efforts. This campaign goes beyond a song or a film - it is a tribute to the countless families who have found comfort, stability and hope through RMHC over the years.”

“Reuniting Lau with a song we first launched together nearly 20 years ago, and pairing him with Keung, is especially meaningful and reflects how RMHC’s mission continues to resonate across generations,” 

Maggie Cheung, managing director of BBDO Hong Kong, said: “We’re proud to be part of this significant 30th anniversary milestone and it’s wonderful that ‘Big Mac Big Heart’ continues to demonstrate how small acts of kindness can make a meaningful difference to families in need.”  

Don’t miss: McDonald’s HK bring Southeast Asian flavours to life

Back in March, McDonald’s Hong Kong launched a campaign to bring the beloved flavours of Singapore, Thailand, and Malaysia to the city, offering Hong Kong's travel enthusiasts a fun, travel-inspired taste experience right at McDonald’s.

Also known as “Taste of Southeast Asia”, the campaign adopted a playful and exaggerated creative approach, featuring three Hong Kong comedians—Michael Ning (白只), Yeung Wai Lun (楊偉倫), and Dee Ho (何啓華)—who introduce the new product series through fun, drama-style commercials.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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