McDonald’s marks 50 years in HK with CNY parade float

To celebrate Lunar New Year, McDonald’s Hong Kong will present a special parade float titled “Golden Tracks of Joy – McDonald’s 50 Years of Love.” The design is inspired by iconic restaurant installations from the 1980s, evoking nostalgia and festive cheer.

The float will debut at the Hong Kong Tourism Board’s “Cathay International Chinese New Year Night Parade.” Ahead of the event, its design will be previewed to the public starting today in the pedestrian tunnel connecting MTR Central Station and Hong Kong Station.

Drawing direct inspiration from the beloved train installation at the Sha Tin New Town Plaza McDonald’s in the 1980s—a cherished piece of Hong Kong’s collective memory—the float features McDonald’s signature red and yellow colors. It is adorned with the iconic “M” logo along its sides, golden Fries at the rear, and classic light bulbs that capture the brand’s joyful and timeless spirit.

Accompanying the float is a vibrant performance group comprising of McDonald’s Hong Kong frontline crew members, management team, and professional performers, joined by much-loved McDonaldland characters — Ronald McDonald, Grimace, Birdie, and the Hamburglar. With a star-studded lineup, the team aims to deliver heartfelt Chinese New Year blessings to Hong Kong citizens and visitors from around the world, creating unforgettable festive memories.

McDonald’s Hong Kong is kicking off early Chinese New Year celebrations across the city. Starting today, the pedestrian passage connecting MTR Central Station and Hong Kong Station has been transformed into a giant “McDonald’s Chinese New Year Float Party” tunnel, themed around the parade float and McDonaldland characters.

The festive installation allows the public to admire the design of the “Golden tracks of joy – McDonald’s 50 years of love” up close, while McDonaldland characters extend early New Year greetings and wishes of “lovin’ it every day, lovin’ everything you do” with everyone across Hong Kong. Public are welcome to visit, take photos and check in on social media to join the Chinese New Year celebrations.

From the same day, the excitement surrounding the McDonald’s 50th Anniversary parade float will extend both online and offline. The float will be featured across McDonald’s restaurants, the McDonald’s app, and television channels. During the Chinese New Year, McDonaldland characters will also make special appearances on television to send greetings to the entire city

Meanwhile, the McDonald’s app will launch a brand-new AR game — “McDonald’s float city hunt” — offering over HK$5 million worth of prizes. Highlights include the ultimate grand prize of “365 sets of free big mac meal reward ”, inviting everyone to celebrate the arrival of the Year of the Horse together.

MARKETING-INTERACTIVE has reached out to McDonald's for more information.

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