McDonald’s partners with HSBC for latest campaign featuring Baby MIRROR

McDonald’s Hong Kong has partnered with HSBC to offer promotion for its latest Crispy Thighs campaign, featuring local boy band MIRROR.

This comes as McDonald's has unveiled a Crispy Thighs campaign to introduce its latest menu and Baby MIRROR. Each Baby MIRROR member will be holding their favourite McDonald's items. Customers can redeem the Baby MIRROR Mini Plushes in McDonald's App starting from 8 December.

McDonald’s told MARKETING-INTERACTIVE that they brought the entire MIRROR team back as the Crispy Thighs ambassador, further strengthening the product’s association with pop culture and sharing. To add new twist and excitement this time round, a line of adorable Baby MIRROR characters are introduced to drive fans crazy over the campaign. Through leveraging the MIRROR fandom, the campaign aims to ignite fans’ viral sharing and thereby help them to maximize reach and engagement from online to offline, and become talk of the town in a cost-effective manner through making the most out of their own assets.

Moreover, the Baby MIRROR collectible cards will make a return. A total of 16 cards will be redeemable after ordering selected items through McDonald's App.

The collaboration of McDonald's and HSBC aims to reward and engage with customers whenever they purchase the seasonal Garlic Herb Crispy Thighs, which is the newly launched product of the fast food chain. 

McDonald’s said sharing continues to be the core essence of the campaign. Hence, we brought back the MIRROR themed stores, bus fleets , idol cards and various engagements to drive organic sharing among fans and amplify the campaign. Baby MIRROR mini plush will also be available to purchase.

According to her LinkedIn, Amy Kam, head of cards and personal lending at HSBC retail banking and wealth management, Kam said that the partnership is back together with the seasonal Garlic Herb Crispy Thighs featuring MIRROR. Customers who have a single net spending of HK $40 can enjoy an 20% additional of “RewardCash” (「獎賞錢」), an all-in-one platform dedicated to HSBC credit cards in Hong Kong. 

Meanwhile, Tina Chao, chief marketing and digital customer experience officer, said on LinkedIn: “What happens when two powerful brands work together to bring on a red hot promotion? The customers win. Don’t miss our latest Crispy Thighs promotion offer powered by a delicious partnership between McDonald’s and HSBC!”

MARKETING-INTERACTIVE has reached out to HSBC for further information.

Back in October this year, McDonald’s Hong Kong unveiled a citywide campaign to promote the Big Mac and its newly introduced Chicken Big Mac, featuring MIRROR members Keung To and Ian Chan.

Created by DDB Group Hong Kong, the campaign was well-timed to launch the same day as the upcoming ViuTV’s original drama "We Got Game", in which both MIRROR members were starring in.

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