McCann China has named Wu Shu its general manager, according to a release.
Shu brings over 18 years of experience in advertising, communication and marketing with a strong track record in digital, including social and influencer strategy. She joins McCann from Blue Focus, where she was GM of Blue Focus Shanghai's Brand Center.
“I am so excited to have joined McCann, having always been impressed by their strong client roster in China. I can’t wait to further McCann’s mission to help brands play a meaningful role in people’s lives”, she said.
“Shu’s knowledge and experience from her previous roles on the client and media side will enrich our teams’ creative offering and match client expectations for the best of integrated marketing”, added Emily Chang, CEO, McCann Worldgroup China.
Shu will oversee business for both McCann Shanghai and Guangzhou.