Maybank has unveiled its newly revamped corporate website, in line with the bank's brand refresh which began in 2011.
According to chief marketing officer Mohamed Adam Wee, the revamp is in response to changing consumer behaviour precipitated by technological innovations.
"Most website browsing follows a design approach that may have passed its time, with contents that overwhelm the user. Hence, the new website gives users quicker access to relevant information, with the least number of clicks," Wee tells A+M.
Inspired by the Windows 8 user interface, the website adopts a ‘responsive design' concept that recognises the device on which it is browsed and re-orientates the contents accordingly to fit the dynamics of the screen.
In recognising that most new devices launched from now will have touch screen features, the website is ‘future proofed' to allow for easy navigation on both touch screen as well as conventional devices.
The website also integrates major social media platforms, including Maybank's official YouTube page, Facebook and Twitter.
According to Wee, based on the latest statistics, Maybank's Facebook page has the highest follower growth rate.
"Ultimately, we are using our website as an owned platform which will help improve the relevance of our proposition to the consumers and hence create value for the business," Wee says.