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Mattel’s BTS dolls garner mixed reactions from army of fans

Mattel has released the collection of BTS dolls and while the hype was at its peak before the launch, netizens’ reactions online have not been all that positive – largely around the dolls’ hairstyles.  Some have mentioned that while the facial features of the dolls have been close to accuracy, the hair “ruined” the whole look. Many pointed out that the dolls’ hair could be tweaked.

However, majority were still praising and applauding Mattel for its efforts and capturing the hottest K-pop band. On its official Twitter account, the toy manufacturer has been teasing fans for a week with snippets of the dolls’. Just two days ago, Mattel unveiled the line of #BTSxMattel fashion dolls.

Here are some of the reactions online:

While the tweets are injected with humour, some netizens were calling out the negative comments about the hairstyles and for all to support Mattel in its evolving creations.

In an earlier statement by Mattel, the toy line was said to be created around the likenesses of the band’s seven members and for the dolls to be fashioned in the looks from the BTS’ iconic “IDOL” music video. On its Facebook page, Mattel also told interested consumers and fans that the dolls will be sold at retailers globally and that the brand will update with details closer to the launch.

The Korean band had also made it to the cover of Time Magazine and became a worldwide sensation. The team of seven gained popularity over the past few years, collaborating with companies such as PUMAFacebook and Coca-Cola.

Meanwhile, this is not the first of its kind as Mattel has previously created a Barbie doll line series inspired by global female role models. In March last year, the toy company introduced the dolls timed to International Women’s Day. The doll line series also contained educational information about the contributions each women made to society and their respective fields.

Last year, Coca-Cola also launched special edition cans dedicated to BTS members. According to pictures circulating online, there will be seven kinds of cans and bottles respectively representing each member.

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