Mattel has released the collection of BTS dolls and while the hype was at its peak before the launch, netizens’ reactions online have not been all that positive – largely around the dolls’ hairstyles. Some have mentioned that while the facial features of the dolls have been close to accuracy, the hair “ruined” the whole look. Many pointed out that the dolls’ hair could be tweaked.
However, majority were still praising and applauding Mattel for its efforts and capturing the hottest K-pop band. On its official Twitter account, the toy manufacturer has been teasing fans for a week with snippets of the dolls’. Just two days ago, Mattel unveiled the line of #BTSxMattel fashion dolls.
MIC Drop, ARMY! 🎤For the first time ever, we’re thrilled to show you the line of #BTSxMattel fashion dolls! Take a look at V, SUGA, Jin, Jung Kook, RM, Jimin and j-hope as dolls inspired by the Idol music video! 💜😍#BTSDollsOfficial @BigHitEnt pic.twitter.com/0fd1XpLVFF
— Mattel (@Mattel) March 26, 2019
Here are some of the reactions online:
That’s it. That’s the tweet. pic.twitter.com/dxvHyFyNCt
— PERSONA (@MeikoYamaguchi_) March 26, 2019
Everything is okay with me but that hair thou pic.twitter.com/7a6VhKCsn8
— V MISSES ASTRO 😭 (@jhopekyg) March 26, 2019
if I like bts dolls ,If I want to buy them,
their faces are very beautiful
At least they are not like other dolls. pic.twitter.com/m8qCNVTLVI
— Estrella Dominguez (@Estrell73622803) March 27, 2019
While the tweets are injected with humour, some netizens were calling out the negative comments about the hairstyles and for all to support Mattel in its evolving creations.
In an earlier statement by Mattel, the toy line was said to be created around the likenesses of the band’s seven members and for the dolls to be fashioned in the looks from the BTS’ iconic “IDOL” music video. On its Facebook page, Mattel also told interested consumers and fans that the dolls will be sold at retailers globally and that the brand will update with details closer to the launch.
The Korean band had also made it to the cover of Time Magazine and became a worldwide sensation. The team of seven gained popularity over the past few years, collaborating with companies such as PUMA, Facebook and Coca-Cola.
Meanwhile, this is not the first of its kind as Mattel has previously created a Barbie doll line series inspired by global female role models. In March last year, the toy company introduced the dolls timed to International Women’s Day. The doll line series also contained educational information about the contributions each women made to society and their respective fields.
Last year, Coca-Cola also launched special edition cans dedicated to BTS members. According to pictures circulating online, there will be seven kinds of cans and bottles respectively representing each member.
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