Martech firm Antsomi sets foot in Indonesia with Ilona Juwita as country director

AI-driven marketing technology company Antsomi has appointed Ilona Juwita to the newly-created role of country director of Indonesia, officially entering into the market after setting up branch offices in Malaysia and Vietnam with its headquarters in Singapore. Juwita (pictured right) is the co-founder and CEO of adtech company Promedia Punggawa Satu (ProPS). In her new role, she reports to Antsomi's co-founder and CEO, Serm Teck Choon (pictured left).

Serm told MARKETING-INTERACTIVE that Juwita will be taking charge of business development of Indonesia’s market, and will be the face of Antsomi in the country. 

She began her career by joining Indonesian news portal Kompass.com to drive its marketing initiatives and account management. She then co-founded ProPS which focuses on programmatic monetisation for publishers. Juwita was also tasked to lead the business development for the industry bodies, including both the Indonesian Digital Association and Serikat Media Siber Indonesia. At the same time, Antsomi has also appointed ProPS as its reseller partner in Indonesia, leveraging its market coverage. 

ProPS has been working with many Indonesian clients and publishers on data-related projects for the last few years. Collaborating with Antsomi, ProPS will be equipped with the AI-driven customer data platform, Antsomi CDP 365, to help its clients driving omnichannel customer experience. CDP 365 was launched by Antsomi last June. According to Serm, Antsomi expects its partnership with ProPs to help it get quicker access to the market to grow its overall business in the next two years, through the access of clients ProPS has. The non-exclusive two-year partnership was in the works in the first quarter of 2021 and finalised in the second quarter of this year. 

"It's my pleasure to join Antsomi as Indonesia's country director. Joining Antsomi that has the same mission with more advanced solutions, would allow me to contribute more to the data-driven ecosystem," Juwita said, adding that she understood how difficult it was for a company to evolve in the growing ecosystem constantly. 

"With her vast experience working with and advocating data, we believe that it is a logical path for her to push the market with new technology such as customer data platform and help more Indonesian businesses become a data-driven company," Serm said.

Separately in April, the company brought on board Philippines-based Data Analytics Ventures as one of its key clients. Data Analytics Ventures currently taps on CDP 365 to empower the company for providing data-related products and solutions to the market. Data Analytics Ventures is part of JG Summit Holdings, one of the largest conglomerates in the Philippines, and the firm grows the conglomerate's loyalty programmes and data operations. JG Summit has businesses that span retail, airline, consumer goods, and manufacturing, among others, and serves a diverse market in the Philippines, Southeast Asia and Australia. 

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