Marketing Excellence Awards 2025 welcome Ant Group’s CMO to the judging panel

MARKETING-INTERACTIVE is proud to welcome Ray Chen Liang, senior vice president and chief marketing officer of Ant Group, to the jury for Marketing Excellence Awards 2025, Singapore’s leading platform celebrating outstanding achievements and innovation in marketing.

Now in its 14th edition, the Marketing Excellence Awards continues to set the gold standard for the industry, honouring campaigns that combine creativity, strategic thinking, and measurable impact. This year’s programme features 48 diverse award categories across advertising, digital innovation, brand building, public relations, and more.

Ray joined Ant Group in March 2008 after a career in journalism. Since then, he has led the development and execution of global branding and communication strategies for Ant Group, throughout its transformation from the world’s leading mobile payment tool to its largest superapp, and to an all-around digitisation platform for China's service industry in the age of AI.

“As marketing campaigns increasingly focus on precise audience targeting, physical channels are evolving as well. Personalised marketing strategies and emerging channels need to be integrated with innovation to gain traction,” said Ray, senior vice president and chief marketing officer of Ant Group.

In addition to promoting innovation, Ray highlighted the unprecedented importance of a company’s value system in an increasingly data-driven and algorithmically influenced marketing landscape.

“In recent discussions with industry peers, a recurring debate has emerged around the value of marketing. While algorithm undeniably enhances the precision of marketing strategies, its unchecked application, such as prolonging users’ online engagement indefinitely, can create information echo chambers. Our focus should extend beyond optimising narrow metrics like user acquisition, market share growth, or engagement rates, which risk fostering addictive behaviours. Instead, we must prioritise long-term value creation over short-term gains,” Ray said.

About Ant Group

Ant Group is a global digital technology provider and the operator of Alipay, a leading internet services platform in China, connecting over one billion users to more than 10,000 types of consumer services from partners. Through innovative products and solutions powered by AI, blockchain and other technologies, Ant Group supports partners across industries to thrive through digital transformation in an ecosystem for inclusive and sustainable development.

About Marketing Excellence Awards 2025

Now in its landmark 14th edition, the Marketing Excellence Awards stands as the definitive benchmark for celebrating marketing brilliance across Asia. Originating in Singapore and now with a growing presence in the Philippines, Hong Kong, Indonesia, and Thailand, the awards honour the most innovative, impactful, and inspiring campaigns and strategies. Winning at the Marketing Excellence Awards is more than a moment of recognition, it is a badge of honour, a symbol of distinction, and a testament to the marketing team’s creativity, innovation, and impact.

Entries deadline: 10 July

Finalists announced: August 2025

Gala dinner: 19 September

For more information: Visit https://awards.marketing-interactive.com/marketing-excellence-sg/