MAP takes over M&S Philippines franchise operations as retailer eyes regional expansion

Marks & Spencer (M&S) has signed a new franchise agreement with Indonesian retail giant Mitra Adiperkasa (MAP), expanding a long-standing partnership that will see MAP take over the British retailer’s franchise operations in the Philippines.

The move forms part of M&S’ broader international strategy to grow through capital-light partnerships with established local operators, while consolidating relationships with a smaller number of strategic franchise partners across key markets.

MAP has managed M&S franchise operations in Indonesia and Vietnam for more than 26 years. The latest agreement extends that partnership into the Philippines, where M&S has operated since 1984.

Don't miss: Marks & Spencer to exit Philippines as SSI winds down operations by 2 May

Earlier this year, M&S confirmed it would transition to a new franchise partner in the Philippines to support its regional growth ambitions. Under the new arrangement, M&S Fashion, Home & Beauty and Food products will return to the market by the end of 2026, with the first store scheduled to open at Glorietta in Manila.

Mark Lemming, managing director of M&S International, said the retailer sees the partnership as a natural extension of its successful relationship with MAP elsewhere in Southeast Asia.

“Having played a pivotal role in driving our growth in Indonesia, MAP’s deep local expertise gives us confidence as we accelerate our growth plans in Southeast Asia. We know there is strong demand for the M&S brand in the Philippines, and we’re excited to reopen our stores and online channels later this year,” he said.

Sameer Prasad, CEO of MAP Fashion, said the transition represents a significant milestone in the group’s regional brand portfolio expansion.

“Taking over the M&S business in the Philippines marks an important milestone for MAP Fashion and reflects our commitment to growing iconic global brands across Southeast Asia. The Philippines is an exciting and fast-growing market, and Manila is the ideal place to begin this next chapter for M&S. With its strong heritage, trusted quality, and timeless appeal, M&S continues to resonate with consumers across generations. We look forward to strengthening the brand’s presence in the market and delivering an elevated retail experience for Filipino customers,” Prasad said.

For MAP, the partnership further strengthens its position as one of Southeast Asia’s largest retail operators. The company manages a portfolio of more than 150 international brands spanning fashion, beauty, sports, food and beverage, technology and lifestyle categories, and operates more than 4,000 stores across Indonesia.

Step into PR Asia Philippines 2026 on 9 September in Manila, where communications leaders will unpack the realities of trust, nationalism, misinformation, and polarisation shaping the country’s evolving narrative landscape.

Related articles:
M&S to shut Mong Kok branch by end of August
Digimap teams up with Muklay for exclusive Apple-inspired merchandise
iBox reinvents its look to celebrate 20 years of bringing Apple to Indonesia