Mannings unveils interactive pop-up for personalised hair wellness journey

Hong Kong's beauty chain Mannings has partnered with five hair care brands to launch a pop-up event featuring interactive experience zones, bringing people on a personalised hair wellness journey.

Held at the central atrium of Olympian City 2 from 13 to 14 September, the "Journey to your new hair wellness system” (萬寧健康新髮則之旅) initiative is done in collaboration with marketing agency L Concept Communications. The five participating hair care brands include 50 Megumi, the Korean anti-hair loss label lilyeve, Pantene, L’Oréal Paris, and the hair dye brand Liese.

A spokesperson from Mannings told MARKETING-INTERACTIVE that the campaign targets citizens in Hong Kong and tourists who are concerned about their hair health, including scalp health, anti-hair loss, and hair styling. 

As part of the initiative, five interactive experience zones have been created by the participating brands and staffed by their hair experts, focusing on the “revive, repair, refresh” solutions tailored specifically for individual hair health. It aims to allow people to explore their new personalised hair wellness system, enhance their hair confidence, boost their radiance, and maximise their colour freedom.

At the “Holistic hair workshop” (日の養潤工房) hosted by 50 Megumi, hair experts will help participants understand the deepest needs of their scalp and hair roots through interactive games. On-site demonstrations will also show participants how to deep-nourish the scalp, revitalise hair roots, and strengthen hair strands with the help of a nourishing hair essence.

Participants can also explore the “Exosomes discovery station” (外泌體髮現站), where they can experience lilyeve's formula designed to prevent hair loss, add volume and shine, and reveal the secrets to stronger hair roots. At Pantene’s “The miracle lab” (奇蹟實驗站), participants can collaborate with hair repair experts to discover the keys to stronger, healthier hair. Science-based demonstrations and hair analysis will assess hair elasticity and luster, offer personalised repair recommendations on-site.

Meanwhile, the "Fragrance lounge" (髮香特調室) offers a fragrance experience inspired by L’Oréal Paris' Elseve Extraordinary Oils. Each day, a personalised fragrance workshop will be available on a first-come, first-served basis, allowing participants to create custom-scented bath salts. Lastly, in the “Hair colours testing room” (護染試色室), participants can use AR to instantly simulate hair colours alongside a quick undertone test to find their perfect style.

Additionally, participants can follow the guidelines from the hair experts step by step and complete tasks at the interactive experience zone to earn a reward stamp for each task. By collecting four or more stamps, they can redeem a free customised "revive, repair, refresh" gift pack valued at over HK$300. It includes a carefully curated selection of hair care products that offer multiple benefits, such as nourishing and restoring natural hair colour, enhancing hair shine, and creating vibrant hair colours.

The initiative is being promoted through social media platforms such as Facebook and Instagram, as well as through press releases and on-site interactions, according to the spokesperson.

Don’t miss: Mannings helps Hongkongers stay pain-free with health truck tour

Back in May, Mannings rolled out a “Bone and muscle health truck” tour to offer citizens free bone and muscle health assessments and consultation for 18 consecutive days around 18 districts in Hong Kong.

Mannings' spokesperson told MARKETING-INTERACTIVE that the initiative targeted the general public, especially those with muscle or joint pain, offering personalised pain relief and prevention solutions. Through its health truck tour, Mannings is committed to elevating public awareness and promoting the "pain relief medication + health supplement 1+1" solution to help break the pain cycle.

Take your brand to new heights with cutting-edge AI strategies, innovative technology, and data-powered experiences. Don’t miss Digital Marketing Asia 2025 in Hong Kong on 20-21 October, where 200+ marketing leaders will explore game-changing trends, proven successes, and bold ideas shaping the future.

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