Malaysia Aviation Group partners STB to boost Singapore tourism

Malaysia Aviation Group (MAG) and the Singapore Tourism Board (STB) have established a multi-faceted partnership to promote Singapore to travellers and to build on the strong momentum of travel reopening in both Singapore and Malaysia.

According to the statement, the partnership will promote Singapore as a destination of choice for travellers with varied interests and give them exclusive access to MAG’s extensive portfolio of travel and lifestyle-related services, which includes both Malaysia Airlines and Firefly.

Additionally, it will allow both MAG and STB to explore tourism recovery initiatives. These include new business opportunities, joint marketing campaigns, branding, and promotional activities as well as engagements with in-market influencers and content partners to showcase Singapore as a destination where visitors can discover fresh, innovative, and unexpected experiences. Stakeholders such as event organisers from Singapore can also leverage this partnership to access Malaysia Airlines' eCommerce platform, Journify, to cross-sell event and attraction tickets. This will allow them access to a wider pool of visitors who enjoy travelling to Singapore for lifestyle, entertainment, and sports events.

Group CEO of MAG, Captain Izham Ismail, said this collaboration comes naturally after a successful and seamless Vaccinated Travel Lane between Kuala Lumpur and Singapore during the pandemic in 2021, which was well received.

“As an airline with a presence in the Southeast Asia market, we believe we are to drive the demands to one of our key markets, Singapore, and lead the travelling revival between the two countries through our expanded offerings and products, especially with direct flights from four points in Malaysia to Singapore," he added.

Meanwhile, STB's chief executive Keith Tan said: "Malaysia has always been a top source of visitors to Singapore, so STB’s strategic partnership with MAG will play a key role in driving tourism recovery efforts and reinforce Singapore’s position as a top leisure and business destination. We are confident that this partnership will reach out to more travellers from Malaysia and help them to discover the wide range of new experiences, events, and activities in Singapore."

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