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Sandakan Tourism Association and Malaysia Airlines look to boost tourism

Sandakan Tourism Association and Malaysia Airlines look to boost tourism

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Sandakan Tourism Association (STAN) and Malaysia Airlines (MAB) have jointly launched the “Discover a great deal more in Sandakan” promotional campaign to further boost tourist arrivals to Sandakan, the second largest city in Sabah.

The latest campaign offers domestic travellers to fly from Kuala Lumpur to Sandakan with an exclusive one-way fare of RM179. Likewise, travellers from Singapore will also enjoy special discounted fares of up to 15% when flying from Singapore to Sandakan (via Kuala Lumpur). As part of the promotional offers, customers can also expect flight offers, vacation packages, and experiences when booking from 5 to 19 August, for immediate travel until 31 March 2023. Bookings for the deals may be made on the Malaysia Airlines Holidays website.

“We are delighted to have the opportunity to partner with Malaysia Airlines for this special campaign to further promote the Sandakan region domestically and to the Singapore market. Sandakan is well-known as the gateway to Borneo’s wildlife. However, there is a great deal more to be discovered in Sandakan other than our natural wonders,” said Teo Chee Kim, president of STAN. “Through this campaign, we hope to diversify Sandakan’s offerings and further strengthen Sandakan’s destination awareness in the tourism circuit,” he added.

Lau Yin May, group chief marketing and customer experience officer of MAB said: "With our commitment to #FlyConfidently, we have noticed a high appetite for travel, with most flights being 75 to 80% full, demonstrating customer confidence to travel. This is an incredibly encouraging sign that tourism has been progressively returning to full recovery,”

“With the upcoming festive season and long weekends, this is an excellent opportunity for Malaysians who recently redeemed the RM100 vouchers through the "Jom Cuti-Cuti Malaysia" campaign to use their vouchers on flights and enjoy our signature Malaysian hospitality and well-deserved vacations to Sandakan and other parts of Sabah, whether for holidays or to reunite with loved ones,” she added.

Since the pandemic, Malaysia Airlines has initiated various incentives in hopes of boosting domestic tourism. This includes launching the “Stimulus Cuti Malaysia” campaign last year that offered 6,500 Malaysians RM100 travel vouchers. The campaign was done in collaboration with Tourism Malaysia as a reboot of its first Cuti-Cuti Malaysia campaign which was launched the same year, to promote local travel.

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