Taking a page out of Klook, Airbnb and Tripadvisor, Malaysia Aviation Group (MAG) is introducing an integrated one-stop travel and lifestyle digital platform that represents MAG's third business focusing on providing end-to-end travel solutions. Titled Journify, the platform looks to “transform the consumers’ experience on digital platform”. The platform anchors on travel and lifestyle, and offers consumers a highly personalised travel experience solution that allows them to discover places of interest that suit their preferences and needs. Consumers can "plan" for a customised and bespoke experience and complete the process with a marketplace that allows them to 'shop' for the products and services they need.
This includes browsing and discovering the best tourist spots and attractions, arranging for a local tour guide at the destination, getting speciality coffee from an artisan café, purchasing merchandise from local brands or businesses and having them delivered to their doorstep. These tasks can be done on journifyshop.malaysiaairlines.com and Malaysia Airlines’ app.
Journify is also kicking off its service with a flagship experience through the Journify2U service which allows customers to depart from Kuala Lumpur International Airport to have their products purchased on the Journify app, with the option for their purchases to be delivered to them at the boarding lounge.
Group CEO of Malaysia Aviation Group, Captain Izham Ismail, said, "Journify marks a significant milestone in our transformation journey towards becoming Asia's leading travel and aviation services group delivering customised and digitalised end-to-end travel solutions, transforming the Group from just an airline to a holistic travel solutions provider.”
“I am delighted to share that Journify is an initiative created, conceptualised and designed by our internal talents within MAG with skills developed in the travel and hospitality scene who shares the passion for making Journify a premier travel and leisure platform in the region. I truly believe Journify would be the future gateway to discover unique offerings that integrate multiple functions and features, expanding the Malaysian Hospitality experience beyond our customer's journey and their day-to-day lives," he added.
The platform has over ten categories of merchants, points of interest, from cafes and restaurants to entertainment outlets, attractions, shopping malls and more, with multiple brands including luxury brands and local favourites such as Batik Boutique, Tiarasa Escapes, La Patisserie, Nestar, Whittard by Bakhache Gourmet and Chef Wan Gourmet just to name a few. Journify also rewards customers with Enrich Points for every spend on transactions made via the platform.
Most recently, Singapore Airlines (SIA) also launched a similar digital travel experience platform named Pelago to connect consumers to global and local cultures through at-destination experiences. There are currently more than 200 curated experiences on Pelago and each of them are carefully curated to meet the needs of consumers in Asia Pacific, from group types such as singles, families and couples.
The content is produced by an in-house team of journalists and each of the experiences is mentioned in short- and long-form articles, allowing consumers to build a customised itinerary based on what they read. CEO Siddharth Shanker said: "Think of Pelago as a travel magazine that you can be inspired by and book directly on the platform." The concept first came about in 2019 when the team began building Pelago with the beta product launched last October, Pelago's website said.
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.subscribe now open in new window