IMG strengthens APAC leadership with football VP and first strategy hire

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Global sports marketing agency IMG has bolstered its Asia Pacific leadership with the appointment of Carlo Nohra (pictured left) as vice president, football, APAC. Nohra will be based in Singapore and will lead IMG’s football strategy and operations across the region, overseeing client relationships and working with leagues, clubs and federations on governance, commercial growth, media strategy, and long-term development.

He joins IMG from In8 Sports where he served as executive director and CEO, Previously, he was VP general manager for WWE Asia Pacific and CEO at Al Jazira Sports and Cultural Club based in Abu Dhabi.

He has also held senior leadership roles including assistant general secretory at the Asian Football Confederation in Malaysi and vice president corporate strategy at World Sport Group in Hong Kong.

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In tandem, the agency has also appointed Phil Mooney (pictured right) as vice president, strategy, APAC, based in Melbourne. Mooney becomes IMG’s first dedicated strategy hire in the region, reinforcing its global consulting offering.

He will lead strategic advisory for IMG’s partners across APAC, focusing on rights, content and partnerships, while working closely with senior regional and global leadership teams. Mooney joins from Paramount / Network 10 and brings over 15 years of experience spanning strategy, commercial transactions, media rights, mergers and acquisitions, and business transformation.

Both executives will work with IMG’s APAC team across 15 markets, helping to accelerate business development and deepen its work with leagues and federations through integrated advisory, commercial, digital, production, and event management services.

IMG works with major leagues and federations in APAC and globally, including the Premier League, Football Australia, Australian Professional Leagues (APL), World Table Tennis, Asian Tour, LPGA, National Rugby League (NRL), DP World Tour, LIV Golf, WTA Ventures, ATP Media, International Rugby League (IRL), Asian Badminton Confederation, and the Saudi Pro League.

Most recently in December last year, the National Women's Soccer League (NWSL) signed a deal with IMG to exclusively manage and license the worldwide video rights for its leagues and competitions.

The agreement will see IMG manage all the NWSL’s archive footage and programming, including all matches from 2017 across the professional league, playoffs, NWSL Championship and NWSL Challenge Cup.

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