Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Malaysia Airlines' Enrich partners with Sixt to boost member benefits

share on

Enrich, Malaysia Airlines (MAS) Frequent Flyer Programme, has entered into a global partnership agreement with global car rental service provider Sixt, to allow its members to earn 500 Enrich miles on each car rental booking.For the launch of this partnership, MAS said its Enrich members will be able to earn up to 4X Enrich miles for every booking made via the website, www.sixt.com/enrich, throughout the promotion period."With a large Mercedes-Benz and BMW fleet, Sixt offers Enrich members the opportunity to drive in style and comfort in the latest models of all premium brands, sports cars, convertibles, SUVs and trucks," it added. Arved Von Zur Muehlen, chief commercial officer of MAS said the partnership with Sixt will enable its members to enjoy the "best in car rental" and earn more miles."These miles can, of course, be eventually redeemed for flights on Malaysia Airlines, oneworld member airlines and Enrich partner airlines,” he added.Regine Sixt, senior executive vice president at Sixt International added that both companies will focus heavily on customer comfort and satisfaction with quality and consistency throughout. "Enrich members like to travel in style and with this partnership it means we can offer continuity from the airport onwards, thanks to our choice of top end vehicles.”

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window