Moynat joins forces with Labubu's creator to drop new collection

Luxury brand Moynat has partnered with Labubu's creator Kasing Lung on a limited-edition collection to celebrate the 10th anniversary of "The Monsters" series. 

Lung draws inspiration from Nordic folklore and mythology to cartoon and comic characters. In 2015, he introduced The Monsters, a trilogy of books that laid the foundation for a creative world which has since expanded into artworks and collectible figurines.

According to Moynat's official Instagram account, the limited-edition collection celebrates Lung's work featuring Labubu, Zimomo and King Mon with Moynat Signature M canvas. The partnership highlights Lung's work through Moynat’s exceptional savoir-faire in handbags, leather goods, and accessories.

With this collaboration, Moynat honours the extraordinary world and art of Lung while reaffirming the Maison’s enduring commitment to artistry, innovation, and timeless design.

The Instagram post has drawn over 3,000 likes from netizens, with many expressing their excitement about the partnership, while some asked where they can purchase the new collection, a check by MARKETING-INTERACTIVE saw. 

At the heart of the collection are three sizes of tote bags, accompanied by a relaxed Hobo, the travel-savvy Mini 48h, and the exceptionally rare Mignon — all crafted using Moynat’s signature hand-stitched technique.

Complementing the bags are leather cardholders, passport covers, and whimsical charms, each piece seamlessly blending Lung’s vibrant, narrative-driven style with the Maison’s unparalleled craftsmanship. By weaving comic-inspired motifs into refined silhouettes, the collection achieves a harmonious balance between playful collectibility and enduring sophistication.

The launch is celebrated with a dynamic campaign captured by photographer Xiangyu Liu, featuring an illustrious cast including Malaysian actress Michelle Yeoh, Hong Kong actor Tony Leung, French fashion editor Carine Roitfeld, and Paris Opera Ballet étoile Guillaume Diop.

The first chapter of the collaboration will debut on 11 October, alongside the 10th anniversary of the Monsters. From late 2025 through early 2026, the capsule will be available exclusively at Moynat boutiques in each city hosting the exhibition, offering clients and fans a unique and time-limited opportunity to experience this creative dialogue.

MARKETING-INTERACTIVE has reached out to Moynat for more information. 

In fact, the quirky-cute Labubu doll has taken the world by storm, with a roster of celebrity fans, including Rihanna, Dua Lipa, Kim Kardashian, and BLACKPINK's Lisa. Earlier this year, its producer Pop Mart reported a nearly 400% surge in first-half net profit, driven by strong demand and a strategic pivot toward higher-margin international markets, according to Reuters.

Among its collections, "The Monsters" series stands as Pop Mart’s top-selling franchise, generating 3 billion yuan (approximately US$410 million) in sales last year, according to CNN.

Don't miss: Pop Mart launches mini Labubu to boost sales

Back in August, Pop Mart’s founder, Wang Ning, teased the launch of a mini version of its popular blind box character, Labubu, which is expected to become the next super bestseller.

Speaking at the company’s 2025 half-year performance announcement, Wang said the mini version of Labubu would be launched during the same week, which might be suitable for a broader range of scenarios. "Previously, people might have hung it on their bags, but starting next week, they may even be able to hang it on their mobile phones,” he said.

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