Magnum creates new lifestyle game to lure in the young

Magnum Malaysia has launched a new and innovative lifestyle game, Magnum LIFE, in conjunction with its golden anniversary. The game offers a grand prize of RM1,000 everyday for 20 years, and is introduced to serve the younger generation of players.

Following the move, the approach allows the winner to plan and manage their winnings better, without the fear of blowing their money all at once, the press statement read.

“This game offers life enhancing opportunities with worry-free money management,” he said. “Our market is young office workers who dream about travelling, the freedom to start their own businesses and to pursue their passions in life,” Dato’ Lawrence Lim Swee Lin, CEO of Magnum said.

Dato’ Lim also added that encouraging customers to play responsibly has always been one of Magnum’s core values. “By teaching them to also win responsibly, we are taking our corporate social responsibility to the next level," he said.

Watch the spot here: