lululemon taps Jeffrey Ngai for exclusive outerwear collection

Lululemon has tapped Hong Kong celebrity Jeffrey Ngai to showcase its latest outerwear collection. 

At the heart of the campaign is PrimaLoft UltraPeak, with lululemon being the first brand to bring the product to market, available exclusively through the new Hi-Loft collection.

The campaign spotlights lululemon's most iconic outerwear collections, featuring the beloved Wunder Puff alongside the debut of the Hi-Loft Collection, home to PrimaLoft UltraPeak.

Constantly moving between work, workouts and different cities, Ngai values clothing that can transition naturally across different occasions and moments in his fast-paced lifestyle.

“The weather is often the hardest thing to predict when travelling. Temperature changes, cold and damp conditions can all make dressing a challenge. For me, a jacket needs to keep me comfortable while also being easy to style in different ways. When I don’t have to worry about the weather or temperature, I can focus more on being present in the moment.”

This approach to balancing functionality with personal style is also reflected in Ngai's three looks for the collection. Moving between fashion-forward, urban everyday and athletic styling, he plays with different silhouettes and layers to demonstrate the collection’s versatility across different aspects of daily life.

“I like being able to create different looks with the same jacket, rather than having to bring multiple jackets for different occasions throughout the day or during a trip. For rehearsals, shoots, or before and after a workout, I can pair it with sweatpants and sneakers. For work or social occasions, switching to tailored trousers or layering it with a blazer creates a completely different look," he added.

Meanwhile, lululemon also invited global icons Mun Ka-young and Cha Jun-hwan to front its campaign.

The collaboration captures the intersection of style, warmth, and ultimate freedom of movement. Dressed in the brand's signature layers, the actress and Olympian showcase functional winter essentials designed to brave the elements beautifully.

“My schedule constantly keeps me on the move, shifting between filming sets and travels around the world. Finding a balance between performance and effortless style is essential for my daily life." said Mun Kayoung.

"Choreography is an essential part of my daily routine, and I love creating something new whenever inspiration strikes. The lululemon Wunder Puff collection provides the ultimate freedom to move, helping me find true joy in movement even during the coldest winter months." said Cha Junhwan. 

MARKETING-INTERACTIVE has reached out to lululemon for more information.

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