Lufthansa Group and SAP have partnered to launch the first "Aviation Blockchain Challenge" to explore the blockchain technology in an aviation context. According to the press release, this is in a bid to look for blockchain-based solutions that make the traveller’s customer experience, processes, supply chains and maintenance procedures smoother and more interconnected.
Currently, there are travel and mobility-related applications in the market which are in its development stages for decentralised networks. However, these solutions did not reach market maturity on the value chain of airlines, the press added.
"Blockchain is one of the game-changing technologies of our time, which we are systematically addressing as part of our digital strategy for the Lufthansa Group. We look forward to discussing innovative solutions and initiating experiments together with our partner SAP at the Aviation Blockchain Challenge,” Thorsten Dirks, member of the executive board of Deutsche Lufthansa AG and in charge of Eurowings and Aviation Services said.
“By combining our aviation industry expertise with the blockchain technology of a world market leader, we are creating the ideal worldwide framework for addressing blockchain entrepreneurs with an affinity for travel and mobility," he added.
Deepak Krishnamurthy, chief strategy officer and executive vice president of SAP, will be co-sponsoring the first Aviation Blockchain Challenge.
“SAP is excited to partner with Lufthansa on this startup innovation challenge to reinvent the traveler experience, airline operations and supply chain with Blockchain. With our industry leading SAP Leonardo Blockchain platform and Lufthansa’s market leadership and expertise in Aviation, we can foster a new innovation ecosystem that can potentially transform the entire travel industry,” Krishnamurthy said.
Most recently, Unilever partnered with data technology company Blis to launch a pilot platform to add transparency across the data ecosystem. The platform is in response to the increased industry challenges around transparency and verification of data, including location and demographic data, and will run on the IBM Blockchain Platform. As a pilot partner on the platform, Unilever will help evaluate and refine the service Blis can offer to advertisers and data providers moving forward.
Not long before that, Ernst & Young (EY) and Microsoft launched a blockchain solution for content rights and royalties management. This is to streamline the costly and time-consuming processes in entertainment rights and royalties, the solution is first being deployed within gaming with Microsoft and its game publisher partners.
The solution will serve any industry where intellectual property or assets are licensed to other parties and where the creators are paid royalties based on royalty agreements.