Branding and communication company Louken Group has acquired a 51% stake in UI/UX design consultancy firm UXE. Based in Singapore, UXE specialises in user experience for online and offline, focusing on seamless journey design and leveraging on tech as a core.
UXE has worked with clients across the financial services, F&B, retail, consumer products and technology sectors. This includes OCBC, Autodesk Singapore, ASA Advisory, InsurPool, and REAPRA among others. With the acquisition, there will be no job cuts. However, there will be minimal staff reshuffling, said Luke Lim, group CEO of Louken in a statement to Marketing.
Lim said with the acquisition, the company aims to enhance its ability in using user experience to building more distinctive brands with a thought through brand and service experience. According to Lim, this will also reinforce Louken’s strength in the ecosystem to assist clients in user experience design, branding and digital activation, leveraging on data-centric approach.
“[UXE]’s track record speak loudly on its ability to serve both MNC and SMEs in their service journey design. This also complement with our Louken accelerator set where we groom and invest into tech start ups in marketing tech space. Our tech space in gamification of retail, F&B tech, CRM tech, and eCommerce tech and platform,” he added.
Previously, Louken Group acquired a majority stake in Four Media, a specialised cross-border digital marketing agency, which has presence in China. Four Media, said the group in an exclusive statement to Marketing then, has developed deep capability to help businesses break into the China market. Though this acquisition, Louken looked to strengthen its service offering to help brands to navigate cross border marketing in the digital world. Four Media also aimed to leverage on Louken’s expertise to strengthen its offering in China, and aid brands in winning consumers’ mindshare in the large Chinese market.
Currently, brands under the Louken Group consist of Giraffe Consulting, Clickr media, Altiply, A S Louken, Louken Academy amongst others. Louken also is an equity partner of ebeltoft group, alliance global Retail Consulting group, which is operating in 24 European and American markets.