LOOK Here's who won the Grand Prix award at SPH iink Awards 2015

Bartle Bogle Hegarty's (BBH) campaign for IKEA entitled "IKEA – BookBook” has won the Grand Prix award at SPH iink Awards 2015.  BBH also clinched the title of iink Creative Agency Of The Year.The results of the SPH iink Awards 2015, organised by Singapore Press Holdings (SPH), were announced at the SPH iink Awards Celebration Night tonight at Raffles City Convention Centre before a crowd of more than 300 guests from the advertising industry. Awards were given out to the creative agency, media agency and advertiser responsible for the winning advertisements.The SPH iink Awards, now into its eleventh edition, is one of Singapore’s biggest advertising awards celebrating the best works from the advertising industry. This year's Awards, with the theme "Inspiration comes when you least expect it", was a great success which saw 62 finalists submitting 410 entries across 12 categories.BBH bagged Gold in the Print Single - English (for "Touch"), Print Campaign- English and Integrated – SPH IS ON categories.The campaign also won the much coveted Grand Prix award, which saw BBH bagging a cash prize of $8,000.  Meanwhile,  OMD Singapore was named iink Media Agency Of The Year.BBH had previously won the Creative Agency of the Year award in 2012, while OMD Singapore has won the iink Media Agency Of The Year each year since 2013.[gallery link="file" ids="105459,105460,105461"]The ten main award categories this year were:A1: Print Single – EnglishA2: Print Campaign – EnglishA3: Print Single/Campaign – ChineseA4: Print Classified/Recruitment/NoticeA5: Print Creative Media BuyB: DigitalC1: Radio CommercialC2: Radio CampaignD: Out-of-HomeE: Integrated - SPH IS ON CampaignThe winning advertisers from Categories A (A1 - A5) and E, as well as the Grand Prix winner, will each receive a full-page advertising space in either of SPH's flagship newspapers – The Straits Times or Lianhe Zaobao.The winning advertiser from Category B (Digital) will receive $30,000 worth of media credits. The two winning advertisers from Categories C1 (Radio Commercial) and C2 (Radio Campaign) will each receive $10,000 worth of airtime. The winning advertiser for Category D (Out-of-Home) will receive $35,000 worth of digital airtime.Readers' Choice AwardIn addition to the winners of the ten award categories, the winner of the Readers' Choice Award was also announced during the awards presentation. "Kick the Habit. Stop Problem Gambling" by National Council on Problem Gambling won over the hearts of readers and took home the award.LASALLE Creative Students' ChallengeThis year's SPH iink Awards also focused on engaging future creative professionals through the LASALLE Creative Students' Challenge. Seven teams comprising Year 2 Design Communication students from BA (Hons) Design Communication Programme, Advertising Communication Specialism participated in this challenge.The students were tasked to conceptualise a ground-breaking integrated campaign to reinforce the SPH Newspaper brand and to use the power of print as a preferred media choice. The winning entry, titled "Always There For You", was conceptualised by Tan Yong Yu and Roxane Wee. The team walked away with $3,000 cash and a trophy.Ms Elsie Chua, executive vice-president and head, marketing division at SPH, said: "On a daily basis, readers of SPH's newspapers and other media platforms get to enjoy many memorable advertisements by Singapore's creative talents. These ads are the result of a successful relationship between the client and the creative team as well as the media agency. The IKEA - BookBook campaign is one successful case in point that delighted and brought a smile to all who saw the ad.""As Asia's leading media company, we are delighted to have shone the spotlight on so many deserving talents over the years and spurred the creative industry to greater heights through the SPH iink Awards. This year, we are also pleased to include a new student engagement section to the awards and we hope to help in the discovery and development of Singapore's future creative directors," added Ms Chua.The Awards, formerly known as the SPH Ink Awards, was originally launched to honour the best print advertisements and the creative people behind them. In 2012, three new categories – Digital, Radio and Out-of-Home – were introduced to recognise creative and effective advertisements on SPH's other media platforms. It was also renamed the SPH iink Awards, with the additional “i” representing “Integration”.To be eligible for the SPH iink Awards, entries must have appeared in at least one of SPH’s media platforms during the period of 1 June 2014 to 15 May 2015. Registration for SPH iink Awards opened on 15 April 2015 and closed on 22 May 2015.Here's the full list of winners: Category A1 – Print Single – EnglishGOLDA1-1Title: Ikea Bookbook - TouchClient: IKEACreative Agency: Bartle Bogle HegartyExecutive Creative Director: Scott McClellandCreative Director: Tinus Strydom / Maurice WeeArt Director: Germaine Chen / Maurice WeeCopywriter: Tinus Strydom / Angie FeatherstoneMedia Agency: OMD SingaporeSILVERA1-4Title: "Classified" Job AdClient: Tripartite Alliance for Fair & Progressive Employment Practices (TAFEP)Creative Agency: Dentsu, Young & RubicamCreative Director: Bruce WattArt Director: Nico TangaraCopywriter: Emir ShafriMedia Agency: Carat SingaporeCredits: Kea Sui Hong / Amanda Lim / Jean Lee / Joyce Lee / Qinny ChuaBRONZEA1-2Title: NTUC Income Chinese New YearClient: NTUC IncomeCreative Agency: Bartle Bogle HegartyExecutive Creative Director: Scott McClellandCreative Director: Peter CallaghanArt Director: Janson Choo / Boo WeiyiCopywriter: Khairul MondziMedia Agency: OMD SingaporeFINALISTA1-3Title: Ikea Bookbook - LightClient: IKEACreative Agency: Bartle Bogle HegartyExecutive Creative Director: Scott McClellandCreative Director: Tinus Strydom / Maurice WeeArt Director: Germaine Chen / Maurice WeeCopywriter: Tinus Strydom / Angie FeatherstoneMedia Agency: OMD SingaporeFINALISTA1-5Title: Ikea Bookbook - BatteryClient: IKEACreative Agency: Bartle Bogle HegartyExecutive Creative Director: Scott McClellandCreative Director: Tinus Strydom / Maurice WeeArt Director: Germaine Chen / Maurice WeeCopywriter: Tinus Strydom / Angie FeatherstoneMedia Agency: OMD SingaporeCategory A2 – Print Single – CampaignGOLD / GPA2-4Title: Ikea BookbookClient: IKEACreative Agency: Bartle Bogle HegartyExecutive Creative Director: Scott McClellandCreative Director: Tinus Strydom / Maurice WeeArt Director: Germaine Chen / Maurice WeeCopywriter: Tinus Strydom / Angie FeatherstoneMedia Agency: OMD SingaporeSILVERA2-1Title: Carlton - FreshClient: Carlton Hotel SingaporeCreative Agency: CERCLEExecutive Creative Director: Jeff HoCreative Director: Jeff HoArt Director: Jeff HoCopywriter: Steve StrawMedia Agency: Trapper Havas MediaCredits: Evon Lim / Oon Chin OnnBRONZEA2-5Title: The New MINI 5 DoorClient: MINI AsiaCreative Agency: Kinetic Design and AdvertisingChief Creative Officer: Pann LimCreative Director: Pann LimArt Director: Gian Jonathan / Astri Nursalim / Leng Soh / Sean Tiang / Clay KuokCopywriter: Elliot Townson / Catherine PhuaMedia Agency: PHD SingaporeCredits: Sumiati Hashim / Evon Lim / Yammie Huang / Yee Wei Chun / Neesha IshesFINALISTA2-2Title: Tap Into A Wealth Of ExperienceClient: Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP)Creative Agency: GoodfellasChief Creative Director: Patrick LowCreative Director: Guay Chong KianArt Director: Shermin OngCopywriter: Brendon LowMedia Agency: ZenithOptimediaCredits: Raymond Kam / Cheri NeoFINALISTA2-3Title: LOQ 2.0Client: Audi SingaporeCreative Agency: Publicis SingaporeRegional Chief Creative Officer: Ajay ThrivikramanCreative Director: Jury GregorioArt Director: Eugene PuaCopywriter: James DickinsonMedia Agency: Mediacom SingaporeCredits: Adeline Tan / Andy SorianoCategory A3 – Print Single / Campaign – ChineseGOLDA3-3Title: Longan & Red Date SheepClient: YHS (Singapore)Creative Agency: SPH CreativeLabSILVERA3-5Title: "Classified" Job AdClient: Tripartite Alliance for Fair & Progressive Employment Practices (TAFEP)Creative Agency: Dentsu, Young & RubicamCreative Director: Bruce WattArt Director: Nico TangaraCopywriter: Emir ShafriMedia Agency: Carat SingaporeCredits: Kea Sui Hong / Amanda Lim / Jean Lee / Joyce Lee / Qinny ChuaBRONZEA3-2Title: Tap Into A Wealth Of Experience – Syed SobrieClient: Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP)Creative Agency: GoodfellasChief Creative Director: Patrick LowCreative Director: Guay Chong KianArt Director: Shermin OngCopywriter: Chua Li LingMedia Agency: ZenithOptimediaCredits: Raymond Kam / Cheri NeoFINALISTA3-1Title: Chrysanthemum SheepClient: YHS (Singapore)Creative Agency: SPH CreativeLabFINALISTA3-4Title: Ikea Bed & Bath - DrawersClient: IKEACreative Agency: Bartle Bogle HegartyExecutive Creative Director: Scott McClellandCreative Director: Tinus Strydom / Maurice WeeArt Director: Janson ChooCopywriter: Khairul MondziMedia Agency: OMD SingaporeCategory A4 – Print Classified / Recruitment / NoticeGOLDA4-5Title: Social Service ScholarshipClient: National Council of Social ServicesCreative Agency: TILTCreative Director: Eric PereraArt Director: John LuiCopywriter: Eric PereraSILVERA4-1Title: Enabling Inmates To Start Life AnewClient: Singapore Prison ServiceCreative Agency: The New Paper / SPH Classified MarketingMedia Agency: UM SingaporeCredits: Pat. Lim / Ray Pak / Winnie Kam / Juliet ChowBRONZEA4-2Title: One ForceClient: Air Force Recruitment CentreCreative Agency: DDB WorldwideExecutive Creative Director: Neil JohnsonCreative Director: Thomas YangArt Director: Chris Soh / Marvin LiangCopywriter: Pradeep D SouzaMedia Agency: OMD SingaporeCredits: Galvyn LiuFINALISTA4-3Title: A*Star Scholarship "Transforming Lives - Running Man"Client: A*star Graduate AcademyCreative Agency: ace:daytons CommunicationsExecutive Creative Director: Colt SeowCreative Director: Colt SeowSenior Art Director: Reza HardiansyahArt Director: One WanCopywriter: Kher Ying TeyMedia Agency: ace:daytons CommunicationsCredits: Connie TehFINALISTA4-4Title: Enabling Inmates To Start Life Anew – 2nd ChanceClient: Singapore Prison ServiceCreative Agency: The New Paper / SPH Classified MarketingMedia Agency: UM SingaporeCredits: Pat. Lim / Ray Pak / Winnie Kam / Juliet ChowCategory A5 – Print Creative Media BuyGOLDA5-1Title: One ForceClient: Air Force Recruitment CentreCreative Agency: DDB WorldwideExecutive Creative Director: Neil JohnsonCreative Director: Thomas YangArt Director: Chris Soh / Marvin LiangCopywriter: Pradeep D SouzaAR Creative: Shen W Heng (H1Studio)Media Agency: OMD SingaporeCredits: Galvyn LiuSILVERA5-4Title: Mundipharma- The Human RaceClient: MundipharmaCreative Agency: Litt Lindden Design AssociatesExecutive Creative Director: Suvajit DasCreative Director: Suvajit DasArt Director: Rachel WongCopywriter: Suvajit Das / Rachel WongBRONZEA5-2Title: Break The Cycle Of DiscriminationClient: Tripartite Alliance for Fair & Progressive Employment Practices (TAFEP)Creative Agency: Dentsu, Young & RubicamCreative Director: Bruce WattArt Director: Nico TangaraCopywriter: Emir ShafriMedia Agency: Carat SingaporeCredits: Kea Sui Hong / Amanda Lim / Jean Lee / Joyce Lee / Qinny ChuaFINALISTA5-3Title: Pioneer Generation Chinese New Year CampaignClient: Ministry of Communications and InformationCreative Agency: Tribal WorldwideExecutive Creative Director: Jeff CheongCreative Director: Benson TohArt Director: Benson TohCopywriter: Dawn YangMedia Agency: I.M. CommunicationsCredits: Cecilia Yap / Chris YapFINALISTA5-5Title: Live Above The Clouds - The Highest ResidencesClient: World Class LandCreative Agency: Hagley & HoyleCreative Director: Francis ChoongArt Director: Sim Ai Meng / Dennis YangCopywriter: Joslin LiauMedia Agency: I.M CommunicationsCategory B – DigitalGOLDB-5Title: ExxonMobil Energy Lives HereClient: ExxonMobil Asia PacificCreative Agency: DDB Worldwide SingaporeCreative Director: Joel ChinArt Director: JustinaCopywriter: ShivramDigital Executive: Manel TanMedia Agency: UM SingaporeCredits: Teng Zoon Fah / Winnie Kam/ Anthony TanSILVERB-1Title: Ikea Christmas - DiningClient: IKEACreative Agency: Bartle Bogle HegartyExecutive Creative Director: Scott McClellandCreative Director: Tinus Strydom / Maurice WeeArt Director: Gaston Soto, Germaine ChenCopywriter: Omar SotomayorMedia Agency: OMD SingaporeCredits: James Sowden / Josie KhngBRONZEB-2Title: Grab & GoClient: McDonald's SingaporeCreative Agency: DDB Worldwide SingaporeExecutive Creative Director: Joji JacobCreative Director: Thomas YangArt Director: Huang Yizhen, Lim Yee HongCopywriter: Marc LimMedia Agency: OMD SingaporeCredits: Galvyn Liu / Manel Tan / Regina Heng / Karen SooFINALISTB-3Title: Singapore International Racing Festival 2015Client: Singapore Turf Club and Singapore AirlinesCreative Agency: TBWA\ Group SingaporeDigital Creative: Xod Box Pte Ltd and Singapore Turf ClubFINALISTB-4Title: Singapore Airlines - Journeys AustraliaClient: Singapore AirlinesCreative Agency: TBWA\ Group SingaporeExecutive Creative Director: Cheryl WeeMedia Agency: MEC SingaporeCredits: Kimberely DooCategory C1 – Radio CommercialBEST OFC1-2Title: Toh TuckClient: ExxonMobil Asia PacificCreative Agency: BBDO SingaporeExecutive Creative Director: Primus NairCreative Director: Ravi EshwarCopywriter: Ravi EshwarMedia Agency: UM SingaporeCredits: Pat. Lim / Ray Pak / Teng Zoon Fah / Winnie Kam / Lim Yi Liang / Cleopatra ChiaFINALISTC1-1Title: Q3 LaunchClient: Audi SingaporeCreative Agency: Publicis SingaporeRegional Chief Creative Officer: Ajay ThrivikramanCreative Director: Martin LohArt Director: Martin LohCopywriter: Martin LohMedia Agency: Mediacom SingaporeCredits: Adeline Tan / Andy Soriano / Jayesh NairFINALISTC1-3Title: Ikea Chinese New YearClient: IKEACreative Agency: Bartle Bogle HegartyExecutive Creative Director: Scott McClellandCreative Director: Tinus Strydom / Maurice WeeArt Director: Eirma WebsterCopywriter: Angie FeatherstoneMedia Agency: OMD SingaporeCategory C2 – Radio CampaignBEST OFC2-3Title: Prime Supermarket - DJ Not At HomeClient: Prime SupermarketProduction by: SPH RadioMedia Agency: Carat SingaporeFINALISTC2-1Title: UNIQLO AIRism - Beat the Rush Hour, Beat the HeatClient: UNIQLO SingaporeProduction by: SPH RadioMedia Agency: Dentsu SingaporeFINALISTC2-2Title: Come For The Platter, Stay For The ChatterClient: McDonald's SingaporeCreative Agency: DDB SingaporeExecutive Creative Director: Joji JacobCreative Director: Thomas YangArt Director: Marcus LimCopywriter: Kaushik IyerMedia Agency: OMD SingaporeCredits: Galvyn Liu / Cindy Zhang / Brenda Teo / Elisa ChuaFINALISTC2-4Title: Spice in ConcertClient: McDonald's SingaporeCreative Agency: DDB SingaporeExecutive Creative Director: Joji JacobCreative Director: Thomas YangArt Director: Sin EngleeCopywriter: Marc LimMedia Agency: OMD SingaporeCredits: Galvyn Liu / Jae Buenafe/ Karen Soo / Elisa ChuaCategory D – Out-of HomeGOLDD-4Title: HBO: New Home of the OscarsClient: HBOCreative by: HBOArt Director: Patrick TanMedia Agency: UM SingaporeCredits: Patricia Lim / Lim Yi Liang / Betty LiangSILVERD-3Title: Citi Global Client CampaignClient: Citibank SingaporeCreative Agency: Publicis SingaporeRegional Chief Creative Officer: Ajay ThrivikramanCreative Director: Rohit MalkaniArt Director: Jerry LiMedia Agency: MEC SingaporeBRONZED-1Title: Kopi & Teh With Our PioneersClient: Ministry of Communications and InformationCreative Agency: antics@playCreative Director: Shawn MakArt Director: Rachel Yap Ai PingCopywriter: Shawn MakMedia Agency: Starcom MediaVest GroupCredits: Elaine Poh / Lydia Adlina Lee Ismail / Kennie Chan / Caitlyn OngFINALISTD-2Title: The Pick Of The Day: Threadneedle (Lux) Developed Asia Growth And Income FundClient: Threadneedle Investments SingaporeCreative Agency: the localExecutive Creative Director: Kirsten AcklandArt Director: Lester Lee / Kirsten AcklandCopywriter: Alan SohFINALISTD-5Title: A Better IdeaClient: Singapura FinanceCreative Agency: C2 Design StudioExecutive Creative Director: Wayne TanCategory E– SPH IS ON Campaign (Integrated)GOLDE-4Title: Ikea BookbookClient: IKEACreative Agency: Bartle Bogle HegartyExecutive Creative Director: Scott McClellandCreative Director: Tinus Strydom / Maurice WeeArt Director: Germaine Chen / Maurice WeeCopywriter: Tinus Strydom / Angie FeatherstoneDigital Creative: Larraitz LarenaMedia Agency: OMD SingaporeSILVERE-2Title: LOQ 2.0Client: Audi SingaporeCreative Agency: Publicis SingaporeRegional Chief Creative Officer: Ajay ThrivikramanCreative Director: Jury GregorioArt Director: Eugene PuaCopywriter: James DickinsonMedia Agency: Mediacom SingaporeCredits: Jayesh Nair / Joseph Sales / Adeline Tan / Andy SorianoBRONZEE-1Title: Ikea Bed & Bath - Improvements For Your Private LifeClient: IKEACreative Agency: Bartle Bogle HegartyExecutive Creative Director: Scott McClellandCreative Director: Tinus Strydom / Maurice WeeArt Director: Janson ChooCopywriter: Khairul MondziDigital Creative: Larraitz LarenaMedia Agency: OMD SingaporeFINALISTE-3Title: Ikea Chinese New YearClient: IKEACreative Agency: Bartle Bogle HegartyExecutive Creative Director: Scott McClellandCreative Director: Tinus Strydom / Maurice WeeArt Director: Eirma WebsterCopywriter: Angie FeatherstoneDigital Creative: Larraitz LarenaMedia Agency: OMD SingaporeFINALISTE-5Title: Ikea Easy Home RenewalClient: IKEACreative Agency: Bartle Bogle HegartyExecutive Creative Director: Scott McClellandCreative Director: Scott McClellandArt Director: Marcus YuenCopywriter: Angie FeatherstoneDigital Creative: Larraitz LarenaMedia Agency: OMD SingaporeGRAND PRIXA2-4Title: Ikea BookbookClient: IKEACreative Agency: Bartle Bogle HegartyExecutive Creative Director: Scott McClellandCreative Director: Tinus Strydom / Maurice WeeArt Director: Germaine Chen / Maurice WeeCopywriter: Tinus Strydom / Angie FeatherstoneMedia Agency: OMD Singaporeiink Creative Agency of the Year: Bartle Bogle Hegarty Ltdiink Media Agency of the Year: OMD SingaporeLASALLE Creative Students ChallengeFINALISTTeam 1: Daryl Chua / Tiffany TanTitle: SPH Newspaper is: _____________________FINALISTTeam 2: Amos Chew / Dan ChiaTitle: The Blank Page ChallengeGOLDTeam 3: Tan Yong Yu / Roxane WeeTitle: Always There For YouReaders’ Choice AwardWinner:Kick the Habit. Stop Problem GamblingNational Council on Problem GamblingGoodfellasIPG MediabrandsFinalists:Live Above The CloudsWorld Class LandHagley & HoyleI.M CommunicationsTap into a Wealth of ExperienceThe Tripartite Committee on Employability of Older Workers (TAFEP)GoodfellasZenithOptimediaEnabling Inmates to start Life Anew/Second ChanceSingapore Prison ServiceTNP Creative / SPH CreativeLabUM SingaporePromisesETIQA SingaporeBlak LabsZenithOptimediaMake Christmas Last Longer than a Sugar Rush at ION OrchardOrchard Turn Retail InvestmentIce IncOMD SingaporeSeason of GivingHotel Properties LimitedWorkZenithOptimediaReady for What’s NextTokio Marine Life Insurance Singapore Ltd and Tokio Marine InsuranceHavas Worldwide SingaporeArena Group SingaporeBuildSG50 – Building People, Building CommunitiesCapitaLand LimitedCapitaLand Creative TeamBank of China Singapore - atm5 ‘通 (tōng) / Connectivity’Bank of China LimitedGridMaxus CommunicationsSG50 Phase 1Asia Pacific Breweries (Singapore) Pte LtdBBDO SingaporeStarcom Media WorldwideVolvo Turns 88!Wearnes Automotive Pte Ltd3-Sixty Brand CommunicationsZenithOptimediaFor more information, click here.