LOG-ON looks to Instagram for younger mobile users

LOG-ON, an interactive retail brand under the City Super Group, has partnered with social@Ogilvy to create a virtual festival window display on Instagram.

Dubbed “LOG-ON treasure-hunt”, the digital window display shows different gift ideas each day, with contestants who guess correctly what they are win gift items and cash coupons.

Rudi Leung, regional director of social@Ogilvy, said LOG-ON’s customers, mostly in their mid-20’s, are shifting to Instagram more then ever before as user demographic on Facebook is aging.

“Facebook is getting saturated and this is time for us to look for other social media platform such as Instagram, which interface is no worse than Facebook,” said Rudi Leung, regional director of social@Ogilvy.

The photo hunt competition will run until this Friday.