Loewe picks Thai actress as new ambassador

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Spanish luxury fashion house LOEWE has named Pimchanok Luevisadpaibul (known as Baifern), as its newest brand ambassador.

Known for her highly acclaimed performances in film and TV, as well as a long-time love of fashion, Baifern is recognised as a leading talent of her generation, both in Thailand and internationally.

She has appeared in several films and television series including the lead role in Crazy Little Thing Called Love. Over the course of her career, Baifern has also earned over 60 film and TV award nominations.

Don't Miss: Jay Chou discovers London in Rimowa's "Never still" campaign

"I am thrilled to join Loewe, my favourite brand. I have been a huge admirer of LOEWE, not just for the designs, but also for the brand’s ethos and distinctive mode of communication." said Baifern.

"I deeply respect Jonathan Anderson’s dedication to craftsmanship, and I really appreciate the opportunity to embark on this journey together with Loewe." she added.

The actress also took to her official Instagram page to share the news, expressing how she was delighted to be a part of the Loewe family and is excited to embark on this new journey with them as a brand ambassador.

Baifern will be attending the house’s upcoming brand exhibition, "Crafted World" on 20 March, which will be held in Shanghai.

Alongside Baifern, Loewe had also recently appointed TAEYONG, member of the South Korean boy-band NCT as its global ambassador in 2023.

Both Loewe and TAEYONG took to Instagram to celebrate the appointment at the time by posting a photo of TAEYONG donning the brand’s clothing with the caption, “LOEWE and TAEYONG are pleased to announce the start of an exciting journey together.”

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

share on