LivingSocial lures with Japanese cuisine

Local marketplace LivingSocial has launched the Japanese Food Fest to introduce best eateries to its members.

The two-week campaign, which started on the 31 August, targets anyone from 18 to 40 years old and ultimately aims to increase sales and get more quality merchants to be part of LivingSocial.

One week post-launch, LivingSocial managed to sell approximately 10,000 vouchers and it expects to hit 20,000 by the end of the campaign.

"LivingSocial has become a site for foodies to search for good dining experience and new places for good food. We chose Japanese food because it is always the highest demand category on our website," Stacey Lee, sales and business development director of Living Social, told A+M.

The restaurants were selected based on the population base, menu choice and the ambiance.

Among the Japanese restaurants promoted are Midori at Marriot Putrajaya, Doraku Sushi Restaurant, Xenri and Daidomon Restaurant.

The campaign will be promoted on its website daily deals, EDMS to subscribers and also on Twitter and Facebook.

Previously, LivingSocial ran the Best of Chinese Food campaign from 22 July until 5 August which received positive response.

For this campaign, creative, digital and PR are done in-house.