International lingerie label 6IXTY8IGHT will launch its eCommerce store in Singapore and Malaysia mid-November 2019. This comes just shy of a month after the brand's inaugural eCommerce launch across Hong Kong, Taiwan, and South Korea.
Through the eCommerce platform?at 6IXTY8IGHT.com, the company aims to provide an integrated shopping experience for customers that bridges its online and physical stores seamlessly. In the first phase of this development, customers can expect an upcoming "Click & Collect" feature, where online purchases can be picked up at any preferred local store.
In celebration of the eCommerce?launch in Singapore and Malaysia, 6IXTY8IGHT will be rolling out an exclusive surprise offer during the first week of the site going live.?The site?will be carrying its full range of lingerie, nightwear, home wear, loungewear, casual wear, and accessories. This includes its?new collections for the November season, which hit the stores starting 24 October.
6IXTY8IGHT has recently completed a round of expansion in Singapore and Malaysia. It added two stores in Singapore at Orchard Gateway and Paya Lebar Quarter Mall on 3 October and 17 October respectively. In Malaysia, 6IXTY8IGHT unveiled the Mitsui Outlet Park KLIA store on 25 October and will be opening the Gurney Paragon Mall store on 12 November.
Read more: SIA?s KrisShop unveils brand revamp 2 years in the making with eCommerce push Crabtree & Evelyn makes an eCommerce comeback in SG with new brand identity ASICS celebrates launch of eCommerce site with voucher vending machines islandwide ECommerce platfrom SHOPLINE brings O2O and POS solutions to Malaysia Qoo10 and UOB tie-up to drive eCommerce growth across ASEAN Top eCommerce platforms in Southeast Asia No one dominant SEA eCommerce player as loyalty lacking, says new study
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.subscribe now open in new window