LG shares 'unacceptable' stories of 'broken relationships' caused by MIRROR

Remember LG's campaign with the husband's ruined by their wives love for MIRROR? Well, there's more to it. Electronics company LG has now rolled out another video featuring "broken relationships" of couples and actor Joey Leung as the second phase of its campaign launched in August. The new phase of the campaign features real-life stories in the Facebook group “My wife married MIRROR and left my marriage in ruins”. In the “Be a Better Half” video, Leung visits two pairs of the “poorest” couples as a marriage counsellor and uncovers some extremely “unacceptable” stories from the wives who are obsessed with boyband MIRROR.

https://www.facebook.com/watch/?v=395732528665994

Leung visits their homes and talks to the couples. He helps them rekindle the “broken relationship” and also presents the gifts from LG such as the OLED TV and UltraGear Gaming Monitor to the “ex-husbands” - an icing on the cake for these couples, we are sure. Moreover, both couples are invited to attend an LG event with VIP gift sets.

LG told MARKETING-INTERACTIVE that the latest video helped the brand uplift its position among netizens by creating interesting and positive content and. Also, the teaser video of “Be a Better Half” in the Facebook group gained more than 10,000 organic reactions in just a few hours.

Last month, LG rolled out the campaign and the execution was one of the first advertising campaigns with the popular Facebook group which had gone viral in just a month’s time. The campaign asked “exes” to share their most “unacceptable” incident caused by the other half’s obsession with MIRROR that had left the marriage in a difficult position. The recruitment of “ruined marriage” couples ended on 29 August 2021 and LG said they would select two pairs of the “poorest” couples afterwards. Then, LG helped them recover their happiness by presenting them products that the husbands would love from the brand, rather than the products they were “being told” to buy from brands and of course their wives, due to the sheer love for MIRROR.

Founded on 3 July, members of the Facebook group “My wife married MIRROR and left my marriage in ruins” claimed that the 12-member boyband has stolen the hearts of their wives and at times their sisters and mothers. One of the members even pleaded with companies not to use MIRROR as well as another Cantopop boyband ERROR in their marketing for mooncakes in the lead up to the Mid-Autumn Festival in September. This is because the husbands will not be able to finish all of them. As a figure of speech, the comment said: "All husbands will eat to their deaths."

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