Lenovo Data Center Group picks agency for marketing duties

Lenovo Data Center Group (DCG) has appointed B2B technology marketing agency GetIT Comms (GetIT) to manage its marketing duties in Asia Pacific. GetIT will be responsible for delivering focused messaging and tactical activation plans for the company's target markets across the region.

According to a press statement, GetIT helped Lenovo DCG with the setting up and running of ThinkCIO, a platform exclusive to chief information officers (CIOs). Through the platform, CIOs get access to a select collection of thought-leadership content to help drive digital transformation, as well as inspire and open new gateways of disruption.

GetIT also helped launch the new DCG Partner Program in Asia Pacific, a focused core solution microsite for lead generation, as well as injecting Asia Pacific context into Lenovo's global enterprise event. This is to drive awareness of Lenovo DCG's portfolio among the region's top CIOs.

“We required a strategic partner who could work as an extended marketing arm. GetIT proactively brings sharp insights, in-depth thinking and creative solutions to the table," Sachin Bhatia, CMO, Lenovo DCG, said.

“Our engagement with Lenovo DCG started with a small pilot and onto tactical programs. Lenovo’s zeal to disrupt the data center market spills over to their marketing thinking as well, and gave us the confidence to deliver results while exploring new ground,” Anol Bhattacharya, CEO of GetIT Comms, said.

Earlier this year, Lenovo appointed WE Communications (WE) as its communications agency to help the brand transform from a PC maker into a premium customer-centric brand across the Central Asia Pacific region. WE was tasked to lead the Asia Pacific strategic communications hub to drive Lenovo’s PR and communications strategy across its four Asia Pacific regional teams.

Lenovo's mobile business group also brought on board Simran Dhindsa as the digital marketing head for Asia Pacific region in May. Dhindsa is responsible for strategising and managing the digital presence of Moto and Lenovo mobiles in the Asia Pacific region including Singapore, Hong Kong, Thailand, Malaysia, Indonesia, Vietnam, Philippines and India.