LEGOLAND Malaysia ushers in Year of the Horse with brick-built CNY celebration

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LEGOLAND Malaysia Resort is welcoming the Year of the Horse with a month-long Lunar New Year campaign that blends cultural traditions with immersive, play-led experiences, running from 22 January to 22 February 2026.

Anchored by the theme “Garden of prosperity”, the resort has been transformed into a festive landscape featuring red lanterns, cherry blossoms and large-scale LEGO creations designed to bring Lunar New Year symbolism to life. At the centre of the experience is a 2.4-metre 'LEGO Horse' centrepiece, inspired by the 'LEGO 40779 Year of the Horse Chinese zodiac limited edition' set. The installation serves as both a visual icon for the season and a key photo moment for families and LEGO fans.

Beyond décor, the campaign places strong emphasis on participation and hands-on play. Guests are invited to take part in an interactive park-wide journey by collecting activity cards and completing creative challenges across the resort. These include 'Build-a-horse' workshops, 'LEGO orange tree' making, a brick-built Chinese calligraphy mural and the brand’s signature minifigure trading activity. A dedicated “LEGO horse post & win” mechanic also encourages user-generated content, with weekly prizes up for grabs.

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From 17 to 22 February 2026, the campaign expands into a full-scale "Spring festival spectacular", featuring live cultural performances that reinterpret Lunar New Year traditions through a LEGO lens. Programming includes lion and dragon dances, acrobatic high pole performances, face-changing acts, ancient drum shows and live oriental music, alongside daily themed shows staged throughout the celebration period.

To further drive retail and food-and-beverage engagement, LEGOLAND Malaysia is also rolling out a "Fortune fest" promotion during the same peak period for chances to win LEGO sets through spending at participating outlets. The campaign is also supported by limited-time festive offers on day tickets and annual passes, including a 'Family annual pass bundle' for the Malaysian market, aimed at encouraging repeat visits beyond the Lunar New Year season.

Before launching its holistic Lunar New Year festive experience, LEGOLAND Malaysia had debuted Asia’s first LEGO Ferrari "Build & race" attraction in September 2025, blending Ferrari’s iconic motorsport legacy with LEGO’s signature hands-on play. The attraction will let visitors build, test, and race their own LEGO Ferrari cars in an immersive, interactive setting.

Earlier in August, the brand also tapped into Singapore’s 60th birthday celebrations with the launch of its reimagined "Miniland Singapore", a brick-built love letter to the lion city designed to blend nostalgia, national pride and interactive brand storytelling. First introduced in 2012, the attraction has been rebuilt into a more vibrant and interactive experience, featuring more than 1.5 million LEGO bricks and taking over 16,000 hours to complete.

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