The LEGO Group and Crocs unite to celebrate creativity and self-expression

The LEGO Group and casual footwear brand Crocs have established a multi-year global partnership, uniting two icons of self-expression and creativity.

In this playful partnership, the two brands are creating a new world of creativity—one that celebrates limitless ways to stand out and break the mold. The collaboration combines Crocs’ bold spirit with the LEGO Group’s boundless imagination, resulting in a unique fan experience that only these two brands can deliver together.

Crocs and the LEGO Group are fuelled by communities who thrive on playfulness, personalisation, and sharing their creativity. Every LEGO brick and every Classic Clog adorned with Jibbitz charms is a celebration of fearless self-expression and playful design. The partnership targets individuals who express their creativity with confidence, emphasising that creating without limits is key to embracing their own unique extraordinary.

To launch the partnership, the two brands are introducing a new and imaginative silhouette constructed with the best of the LEGO Group’s limitless creativity and Crocs’ playfulness. The LEGO Brick Clog is the first of multiple product drops in 2026 and beyond. Each collectible oversized pair features four studs stamped with the LEGO brand logo and an innovative brick-like outsole.

Accompanying the unique collectible LEGO brick clog is a LEGO minifigure with four pairs of its own miniature Crocs shoes, allowing fans to take their creativity wherever they go. The LEGO Brick Clog will be available globally starting 16 February through Crocs and at LEGO’s online store.

Following the first release, the partnership will feature multiple product launches through 2026 including Crocs’ largest licensed assortment of unique Jibbitz charms; products for adults and kids, inviting everyone to participate in playful self-expression, as well as a global presence in all major markets, with select in-store experiences to bring the Crocs x the LEGO Group partnership to life. Crocs' iconic DNA and the LEGO Group’s system-in-play serve as blank canvases for creativity, inviting fans to experiment freely. 

Later this spring, the LEGO Group and Crocs will be returning with a second drop as part of the multi-year partnership with more ways to wear and play. The collection will be available in global markets with opportunities for fans to engage through in-store experiences in select locations.

Satwik Saraswati, head of licensing and extended line design and partnerships, the LEGO Group, said: “The LEGO Group and Crocs have come together to celebrate people’s bold and unapologetic creativity. Our common mission to enable self-expression and wear it with pride only marks the beginning of a journey with endless possibilities. We cannot wait for the rest of the world to join us and build together with us.”

Carly Gomez, chief marketing officer, Crocs, said: “The LEGO Group’s boundless imagination makes them the perfect match to Crocs’ wonderfully unordinary spirit. We are both brands that pride ourselves in being built differently, in celebrating self-expression and in fueling creativity. I can’t wait for our fans to see what we’re creating together – we’ve truly broken the mold in a way that we never have before.”

Don't miss: Xbox and Crocs team up for gaming-inspired clogs

In fact, Crocs has been actively partnering with various brands to elevate their creative offerings. Back in November last year, Crocs and Xbox joined forces to launch a limited-edition collection of gaming-inspired clogs. The release transformed the iconic Xbox controller into footwear, featuring fixed buttons and joysticks for a playful, gamer-centric design. Cushioned footbeds labelled “Player left” and “Player right” promised comfort for long gaming sessions or casual wear.

In October, Crocs collaborated with Microsoft to launch a limited-edition bundle featuring design elements inspired by some of its most iconic moments, including the nostalgic cultural phenomenon of Windows XP, resulting in a playful new release.

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