Lazada picks PR agency for Malaysia

Lazada Malaysia has appointed Team Lewis as its public relations agency of record following a competitive pitch.

Under the remit, the agency will lead the eCommerce platform's communications strategy across media relations, always-on press office management, campaign amplification and thought leadership.

TEAM LEWIS will also support Lazada Malaysia's key business and brand initiatives through strategic storytelling, media engagement and on-ground activations, with the aim of driving stronger visibility and engagement among both consumers and sellers.

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The partnership comes as Malaysia's eCommerce market continues to grow, fuelled by increasing digital adoption and changing consumer behaviours.

It also follows Lazada's continued investment in AI-powered shopping experiences, including the rollout of its AI shopping assistant, Lazzie, as the platform looks to deliver more personalised experiences while strengthening trust with shoppers in an increasingly competitive market.

According to Ann Chong, managing director, AI & client solutions, APAC at TEAM LEWIS, the partnership reflects an increasing need for brands to move beyond campaign-led publicity and towards consistent, long-term engagement.

"As the eCommerce landscape becomes more dynamic, brands need to show up with clarity, consistency and relevance across multiple touchpoints. We are excited to partner with Lazada Malaysia, which is strong in both innovation and market presence," she said.

"We see an opportunity to further strengthen its narrative through integrated, always-on communications that connect with audiences in a more meaningful way," added Chong. 

The partnership is already underway, with TEAM LEWIS having supported communications for Lazada Malaysia's "6.6 Super WOW sale" campaign earlier this year.

The appointment adds to TEAM LEWIS Malaysia's growing portfolio of consumer and digital-first brands.

The Malaysia appointment follows Lazada Singapore's decision in May to appoint Grayling as its public relations agency. Under a one-year remit, the agency is responsible for strengthening Lazada's brand positioning in Singapore, increasing awareness of its marketplace offering and deepening engagement with consumers and sellers through integrated communications.

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