Lazada and L’Oréal have teamed up to establish a region-wide beauty eCommerce sustainability partnership which aims to reduce the usage of plastic packaging materials throughout the fulfilment process. Customers will receive their delivery in a greener parcel when purchasing products from Garnier, Maybelline and L’Oreal Paris on LazMall.
As part of Lazada Logistics’ Fulfilment by Lazada offering, the parcels will use an alternative, sustainable packaging materials. This includes using FSC-certified2 carton boxes as well as recycled shredded paper made from returned parcel cartons that replaces previously used recyclable plastic fillers.
Initially launching as a three-month pilot in Malaysia, Thailand and Vietnam, the joint sustainable packaging initiative is expected to reduce the equivalent of 180,000 plastic water bottles made of high-density polyethylene recyclable material across the markets during the trial period. Following the pilot, the initiative will be rolled out to the Philippines and Indonesia. MARKETING-INTERACTIVE has reached out for a comment.
Head of strategic accounts and retail, Lazada Group, James Chang said fulfilment plays a huge part in the commerce end-to-end journey. Furthermore, the company remains committed to collaborating closely with brands and partners to develop innovative and data-driven solutions that are customisable and in line with its business priorities.
The partnership with Lazada is another important step that the company is taking towards reducing plastic waste, said Manashi Guha, general manager for the consumer product division, L’Oréal South Asia Pacific, Middle East, North Africa. Under the L’Oreal for the Future commitment, the company is taking responsibility to not only transform its direct operations but also to extend that to its business partnerships and broader footprint, including eCommerce. "Greener packaging is just one of many ways in which the beauty industry can contribute to building an inclusive and sustainable society", she explained.
Separately, Lazada recently said that its platform has more than 110 million annual active consumers, and online transactions have grown 100% year-on-year. In just three years, LazMall now has 32,000 local and international brands and new buyers on the platform nearly doubled year-on-year. At the same time, the value of purchases made by LazMall customers is twice that of an average buyer on the Lazada platform. The group's CEO Chun Li said innovation, creativity, cutting-edge technology and customer experiences have continued to transform eCommerce, resulting in online migration, with over 70% of Southeast Asia’s population now using the internet.
Last month, the brand selected South Korean actor Hyun Bin as LazMall's first regional brand ambassador. Kicking off the celebrations of LazMall's third anniversary and 9.9, the first of the year-end mega campaigns, Hyun Bin headlined a short film capturing the imaginations of fans in a character reminiscent of his popular action sequences.
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