Landor & Fitch sets sights on SEA growth as it beefs up team

WPP’s marketing agency Landor & Fitch has hired creative director, Chuanda Tan and client services director, Katherine Daly. Both appointments would cover the Southeast Asia region. According to the agency, the Singapore studio is set for strong growth, leveraging its unique geography at the heart of Southeast Asia to help brands grow across the region and globally.

With new business wins with Dell and Pakistani fashion label, Khaadi, the agency is expected to begin transformation work for these companies in the coming quarter, it said. General manager at Landor & Fitch, SEA, Thomas Sutton said that the hiring of Tan and Daly rounds out a successful string of key appointments the company has made in Singapore and across the region. As Landor & Fitch continues to expand its services and develop its portfolio, Sutton emphasises that the "wealth of experience" and insights from Tan and Daly would be vital to the success strategy in Southeast Asia, he explained. MARKETING-INTERACTIVE has reached out for additional information on the SEA appointed roles. 

With more than 20 years of agency, project, and client management experience under his belt, Tan (pictured from the right) brings a dynamic perspective to resolve complex problems and build business solutions in the fast-paced world of branding, according to his LinkedIn. Tan's brand and design abilities are specialised to corporate, FMCG, retail, museums, and government facilities. He has also worked with a wide array of clients such as American Express, ING Bank, Dom Perignon, Microsoft, and among others. 

On the other hand, Daly (pictured from the left) brings to the table more than 15 years of experience in the client services scene. According to her LinkedIn, she works closely with clients to plan and deliver cross-platform brand programs, across strategy and design, to successfully create or reinvent global brands with purpose. Complementing the full suite of branding and strategic design services at Landor & Fitch, Daly specialises in hybrid account experiences across both B2B and B2C clients from the real estate, finance, lifestyle and media sectors. She has also worked with MNCs and SMEs to plan and deliver cross-platform brand strategies to transform companies such as Kelloggs, Pfizer, Aston Martin, and HSBC.

To foster Landor & Fitch's growing footprint in Southeast Asia and across the wider region, the agency also had key hires in July this year. Previously based in Hong Kong, Janice Siu was appointed as managing director of APAC growth based in Singapore. Sutton, based in Jakarta also joined the list, helming the role of general manager of Southeast Asia. According to the agency, the new appointments would significantly bolster the group’s growing offering in response to increasing demand for data-driven brand strategy and related tools. 

Aside from having key hires, Landor & Fitch's president of Asia Pacific, Jonathan Cummings told MARKETING-INTERACTIVE in an interview early this year that he is hoping to bring in up to US$10 million in revenue for the region within the next five years, if not earlier.  While he described Singapore to be the "centre of gravity" for Southeast Asia, he explained that the Singapore team is also actively involved in projects for clients in Malaysia, Indonesia, the Philippines, Thailand and Vietnam. "I feel that there is so much more opportunity out of Indonesia and some of the other Southeast Asia markets to develop further, as they start to mature as economies. Businesses, both local and MNCs, are starting to really look to invest in beyond just building a brand through advertising. There's a huge opportunity for us to partner and help them to do that, so I'm hugely ambitious and excited," Cummings explained.

Join ourDigital Marketing Asia conference happening from 9 November 2021 - 25 November 2021 to learn about the upcoming trends and technologies in the world of digital. Check out the agenda here.

Power up your PR and communications efforts today with MARKETING-INTERACTIVE's PR Asia Week on 1 and 2 December. Learn ways to build an evidence-based practice, up the ante on your strategies, and be head and shoulders above your competition. Click here to register today!

Related articles:
Landor & Fitch names APAC MD and SEA GM, bolsters team with key hires
Landor & FITCH APAC president explains restructure choices, eyes US$10m revenue from SEA over 5 years
Landor & FITCH overhauls leadership following regrouping under single entity