Following a multi-agency pitch, World Wide Fund For Nature (WWF) has awarded the redesign of its gift catalogue e-commerce site to social and mobile marketing agency, KRDS Singapore.
The new website will aim at improving and redefining the user experience, and also easing the process of donating to the WWF. In addition, the agency will be in charge of the media campaign for the launch of the NGO's website, which is set for the second half of November.
Commenting on the win, Preetham Venkky, head of digital strategy and business, KRDS Asia said: "In the last few years, non-profits have seen an increase in donations online. This was the perfect time for a well known brand like WWF in Singapore, to create an experience that's easily accessible for users to browse through the various causes, and donate to the one that means something to them.
"We are really excited to be re-building their existing gift catalogue and popularising it among their most relevant audience," he added.