Printing solutions company Konica Minolta has appointed Singapore agency Huntington Communications as it PR agency, following a pitch.
The account covers the Singapore market only and is for a period of one year.
Huntington is tasked to provide strategic counseling and media relations for the brand. In addition, the agency will manage and create community initiatives to drive brand differentiation.
Lena Soh-Ng, senior partner, Huntington Communications, said, “We have exciting strategic plans for Konica Minolta and look forward to implementing these ideas in the coming months. Konica Minolta is differentiated by its business focus in managed and optimised print solutions and business process outsourcing, and is a premier brand in Japan.”